7-Eleven Hosts Fantastic 4 Screenings and Game
7-Eleven is suiting up for a month-long promotions blitz tied to “Fantastic 4: Rise of the Silver Surfer,” starting with advanced screenings this week....
Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’
Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions....
Nickelodeon, Marriott Team Up for Branded Resorts
Nickelodeon and Marriott International, Inc. have teamed up in a new partnership to co-develop a branded water park resort, and the companies are taking the concept global....
Krystal Seeks Stars for Web-Based Reality Show
Restaurant chain Krystal Co. is tapping into the consumer-generated content craze by launching its own Web-based reality series. ...
Arby’s and NBC Debut Online Program
Arby’s Restaurant Group Inc. and NBC Universal have teamed up to offer an exclusive 30-minute online program designed for office workers looking for a break. ...
Nickelodeon Expands Healthy Food Initiative with Green Giant
Nickelodeon & Viacom Consumer Products is expanding its good-for-you focus by adding its popular characters to frozen and canned vegetables....
Pantene Signs as Title Sponsor of China’s Next Top Model
Procter & Gamble has signed a deal to be the title sponsor of the Chinese version of the popular TV show “America’s Next Top Model.”...
USA Network Goes Viral with ‘4400’ Videos, Events
USA Network is backing the upcoming season of “The 4400” with video promotions and events that give viewers a chance to live out a fictional storyline from the series....
‘World of Warcraft’ Taps Loyalty Via Visa Card
Game developer Blizzard Entertainment forged a deal with First National Bank to launch a video game-branded credit card, in which users rack up rewards points for game play time....
Pirates Film Brings in Record Number of Promo Partners
Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”...
Oscar Mayer “Idol” izes Its Jingle Contest
Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year....
Hyundai Showing ‘Smart’ Spots in Theaters
Hyundai Motor America will be in theaters this holiday weekend with cinema ads playing up its “Smart” campaign...
Brands Push 'Shrek the Third' to Opening Weekend Success
Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales....
Sierra Mist Sponsors YouTube Comedy Contest
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians....
Trump Moves on From 'Apprentice' Show
Donald Trump has called it quits on his once popular reality show, “The Apprentice.”...
NBC Expands Shows Online with Promos
NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences....
Mountain Dew Offers $7 Million in Prizes in DreamWorks Partnership
Mountain Dew launched an under-the-cap promotion yesterday tied to the upcoming film “Transformers” that offers prizes valued at more than $7 million....
USA Network Launches Marketing Blitz for ‘The Starter Wife’ Series
USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.” ...
Warner Bros. Cancels Screening Promos for All Canadian Releases
Warner Bros. Pictures is canceling advanced movie screenings in Canada as part of an effort to combat piracy...
Volvo Sends 'Pirates' Fans on Second Worldwide Hunt
Volvo is upping the ante with its tie-in to Walt Disney's highly anticipated movie "Pirates of the Caribbean: At World's End", offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold....
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