Pirates Film Brings in Record Number of Promo Partners
Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”...
Oscar Mayer “Idol” izes Its Jingle Contest
Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year....
Hyundai Showing ‘Smart’ Spots in Theaters
Hyundai Motor America will be in theaters this holiday weekend with cinema ads playing up its “Smart” campaign...
Brands Push 'Shrek the Third' to Opening Weekend Success
Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales....
Sierra Mist Sponsors YouTube Comedy Contest
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians....
Trump Moves on From 'Apprentice' Show
Donald Trump has called it quits on his once popular reality show, “The Apprentice.”...
NBC Expands Shows Online with Promos
NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences....
Mountain Dew Offers $7 Million in Prizes in DreamWorks Partnership
Mountain Dew launched an under-the-cap promotion yesterday tied to the upcoming film “Transformers” that offers prizes valued at more than $7 million....
USA Network Launches Marketing Blitz for ‘The Starter Wife’ Series
USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.” ...
Warner Bros. Cancels Screening Promos for All Canadian Releases
Warner Bros. Pictures is canceling advanced movie screenings in Canada as part of an effort to combat piracy...
Volvo Sends 'Pirates' Fans on Second Worldwide Hunt
Volvo is upping the ante with its tie-in to Walt Disney's highly anticipated movie "Pirates of the Caribbean: At World's End", offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold....
Hershey Backs Paisley Concert Tour with Sweeps
The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”...
Microsoft Launches Xbox TV Series Contest
Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. ...
AOL Offers Shrek The Third Online Game, Sweeps
AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third...
Renuzit Extends Apprentice Tie with Contest
The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand. ...
KFC Ad Promo Draws 11,000 Entries
A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket....
Paramount Pictures Restructures Licensing Division
Paramount Pictures is going back to its roots, returning oversight of licensing to the studio....
Meredith Brings Its Magazines to Better.tv
Publishing giant Meredith Corp. has launched its first broadband network, Better.tv....
Passion Fragrance Teams with Daytime Soap
Elizabeth Taylor's Passion fragrance is giving daytime soap opera fans a taste of a star's life with an online sweepstakes offering a walk-on role on NBC's Passions show....
Teen Brand Kewl Bows with Magazine, TV Show
A new media brand launching this week targets tweens—and the marketers who want to reach them....
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