Motorola Hires Soccer's Beckham as Brand AmbassadorMotorola has tapped international soccer star David Beckham to be the company's global brand ambassador. ... Cinema Advertising Grows to $527 MM in 2005: ReportBy: By Amy Johannes More and more marketers are looking at cinema advertising as a means to tout their products. ... Pirates Brings M&M's, Volvo On BoardBy: By Amy Johannes Masterfoods USA's M&M's brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes. ... Latin Grammy Awards Seeks Big Name SponsorsBy: By Amy Johannes Latin fever is heading to New York City, and city officials are looking for a few good brands to follow. ... Meow Mix House Lands on PrimetimeBy: By Amy Johannes Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet. ... In Major Move, Disney Integrates Global MarketingBy: By Amy Johannes Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme. ... MasterCard and Bud Tie Unique Concepts to Break UpBy: By Patricia Odell Universal Studios' surprise hit, The Break Up, starring Jennifer Aniston and Vince Vaughn, has provided plenty of fodder for brands to play on the trials and tribulations of romantic woes. ... HBO Hypes Deadwood Through Street TheaterBy: By Amy Johannes It isn't everyday that you'll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show. ... Mountain Dew Streetball Tour Gets Video Game PromoBy: By Amy Johannes A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft. ... CBS Takes Amazing Race to the RacetrackBy: By Amy Johannes The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show. ... Sheraton Hotels, TNT Team for The Closer PromoBy: By Amy Johannes Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network's second season premiere episode of The Closer days before it airs nationally this month. ... Pontiac Renews Apprentice Sponsorship Via $500,000 Charity PromoBy: By Amy Johannes Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company's money. ... Kodak Launches Pirates Promo, SweepsBy: By Amy Johannes Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes. ... GM Goodwrench Dangles Trucks in SweepsBy: By Andrew Scott GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments. ... Snapple Buys Up Radio, Carpets Northeast with Promotionskicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples.... Big Idea Teams with Tyson, Braum's for VeggieTales DVDBy: By Amy Johannes Big Idea, Inc. is rolling out a host of promotions around its upcoming DVD release of VeggieTales: LarryBoy and the Bad Apple, signing on Tyson, Braum's and Minor League Baseball as promotional partners. The DVD, which hits retail stores Aug. 1, is the brand's latest LarryBoy episode in seven years.... Cadillac Wagers its Fast Cars on Xbox Racing GameBy: By Andrew Scott Owners of an Xbox 360 car-racing game can now download free content that puts high performance vehicles from Cadillac on the racetrack.... Toyota, Lexus Team Up for Monday Night Football PromosBy: By Andrew Scott Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include... Burger King Puts Mascot in Xbox GamesIn a move to further entertain its customers, Burger King has inked a deal with Microsoft to feature its King mascot in three Xbox video games, according to news reports. ... Six Flags Launches Kids Loyalty ClubBy: By Amy Johannes Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news. ... |
Special Report on EmailGet the E-mail Credit You DeserveExecutive summary: Sponsored By:
 Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
RESOURCES: Helping You Find SolutionsFind me... an AGENCYGET LISTED IN PROMO'S SOURCEBOOKFind me... a SUPPLIER
I need to find/post... a JOB OPENING
Find me... new PRODUCTSAsk the EXPERTSI need... a GOOD READ |
