Networks Tout Fall Shows Via WebIn an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what's to come. ... MasterCard Lands A Starring Role in Brand Integration DealBy: By Amy Johannes MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration. ... Sony Sponsors Video Podcasts for CNNIn a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content. ... GM Votes Off Multi-Million Dollar Survivor SponsorshipBy: By Andrew Scott The tribe has spoken, but this time the tribe is automaker General Motors, who has decided to drop its sponsorship of CBS's Survivor reality series. ... Wal-Mart Hosts Soap Opera Stars, FansWal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest. ... Cartoon Network Taps Dougherty as Branding ExecCartoon Network has named Peter Dougherty as senior VP-branding, effective in early August. ... LA Times, Universal Tout The Black Dahlia Via ArchivesBy: By Amy Johannes The Los Angeles Times is taking a step back in time—nearly 60 years—to help promote Universal Pictures' upcoming film The Black Dahlia. ... Actors' Bad Behavior Means Risky Business for Brands, StudiosBy: By Amy Johannes Tom Cruise's erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals. ... OfficeMax Takes 'Schooled' In-StoreBy: By Betsy Spethmann OfficeMax brings its back-to-school TV show into stores this week as part of its "New Year, New You" campaign. ... Fox, Clear Channel Launch Blink Spots for Fall PremieresClear Channel Radio and Fox Broadcasting Co. break a national radio campaign using blinks—short-length radio spots—to support the fall season premieres of TV series House and The Simpsons. ... NFL Offers Brand Sponsored VignettesBy: By Andrew Scott When the 2006 National Football League season kicks off next month, viewers might notice something a little different during the broadcast. The league will add sponsored vignettes during game broadcasts throughout the upcoming season, according to USA Today. ... HBO Touts Rome DVD Release Via NYC EventBy: By Amy Johannes HBO put a new spin on the old saying, "When in Rome, do as the Romans." In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome. ... CMT: Mother of First Birth During New Show Gets $50,000By: By Amy Johannes Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.... Starbucks Adds Books to Its MenuJelly Belly Fills Ant Bully ScreenFord Taps Music Artists for PromosBy: By Andrew Scott Toyota Promotes Yaris Via Tour, Video Game AdsBy: By Amy Johannes Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris. ... Cross Pen Inks Promo For Stormbreaker filmBy: By Amy Johannes The pen is mightier than the sword, at least that's what Cross is trying to show in its latest new product placement feature in the upcoming film Stormbreaker. ... Smirnoff Takes its Place Again in Upcoming Bond FilmSmirnoff will again appear as the vodka of choice for James Bond is his return to the screen this fall in Casino Royale. ... Pop-Tart Webisodes Plus-up Idol TourKellogg Co. is taking American Idol fans backstage for the first time in its five years sponsoring the American Idols Live! tour. ... |
Special Report on EmailGet the E-mail Credit You DeserveExecutive summary: Sponsored By:
 Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
RESOURCES: Helping You Find SolutionsFind me... an AGENCYGET LISTED IN PROMO'S SOURCEBOOKFind me... a SUPPLIER
I need to find/post... a JOB OPENING
Find me... new PRODUCTSAsk the EXPERTSI need... a GOOD READ |
