Marketers Pushing Green with ‘Evan Almighty’ Tie-Ins
Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks....
ABC Plugs Fall Series Via Red Carpet Screenings
ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide. ...
Paramount Licensing Brings Smurfs on Board
Paramount Licensing is tapping into the love of nostalgia bringing back the iconic blue characters known as the Smurfs....
Live from the Licensing Show: Disney Licensing Sales to Hit $26 Billion
Thanks to a robust licensing program, retail sales for the Walt Disney Co. are expected to reach $26 billion this year, the company said this week....
Brands Line Up to Back ‘Indiana Jones’ Film
It’s been more than two decades since “Indiana Jones” hit the big screen. Now, the famous boulder-dodging adventurer is back in the fourth installment of the franchise with a team of promotional and licensing partners....
Kellogg Restricted Use of Licensed Characters Not Expected to Affect Industry
The Kellogg Co.’s announcement last week to stop using licensed characters to promote its products unless they meet nutrition standards is not expected to negatively impact the licensing industry....
Nissan Returns to NBC for ‘Heroes’ Promo
Nissan North America this fall will make a big splash as a returning partner to support the second season of the NBC hit show “Heroes.”...
Piaggio, Hasbro Roll Out ‘Transformers’ Promotions
Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand. ...
Unilever Fields Webisodes for Spray Brands
Unilever is bringing back its animated online soap opera, this time with a new character....
Bravo Stages Cook-Off for ‘Top Chef’ Premiere
Bravo cooked up a storm yesterday, literally, in New York City to hype up the new season of its hit show “Top Chef 3 Miami.”...
Vanity Stores Bring Mandy Moore
Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie...
7-Eleven Hosts Fantastic 4 Screenings and Game
7-Eleven is suiting up for a month-long promotions blitz tied to “Fantastic 4: Rise of the Silver Surfer,” starting with advanced screenings this week....
Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’
Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions....
Nickelodeon, Marriott Team Up for Branded Resorts
Nickelodeon and Marriott International, Inc. have teamed up in a new partnership to co-develop a branded water park resort, and the companies are taking the concept global....
Krystal Seeks Stars for Web-Based Reality Show
Restaurant chain Krystal Co. is tapping into the consumer-generated content craze by launching its own Web-based reality series. ...
Arby’s and NBC Debut Online Program
Arby’s Restaurant Group Inc. and NBC Universal have teamed up to offer an exclusive 30-minute online program designed for office workers looking for a break. ...
Nickelodeon Expands Healthy Food Initiative with Green Giant
Nickelodeon & Viacom Consumer Products is expanding its good-for-you focus by adding its popular characters to frozen and canned vegetables....
Pantene Signs as Title Sponsor of China’s Next Top Model
Procter & Gamble has signed a deal to be the title sponsor of the Chinese version of the popular TV show “America’s Next Top Model.”...
USA Network Goes Viral with ‘4400’ Videos, Events
USA Network is backing the upcoming season of “The 4400” with video promotions and events that give viewers a chance to live out a fictional storyline from the series....
‘World of Warcraft’ Taps Loyalty Via Visa Card
Game developer Blizzard Entertainment forged a deal with First National Bank to launch a video game-branded credit card, in which users rack up rewards points for game play time....
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