HP Recruits Stefani in New $300 Million Printer Campaign
Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year. ...
Bugs Bunny and Tweety to Appear on Checks
Checks Unlimited has signed a long-term deal with Warner Bros. Consumer Products to put classic cartoons, as well as new characters on personal checks for customers....
Marvel Entertainment Inks Licensing Deal with OnTrack Sports
Marvel Entertainment has signed a licensing agreement with OnTrack Sports to produce a set of its accu-length expandable junior golf clubs branded with the superhero’s image and logo. ...
Adidas Makes Music for MLS Fans
Adidas has launched a new music promotion to tie Major League Soccer teams to local artists who will create anthems for the respective squads....
Carlson Marketing Launches Digital Music Rewards
Carlson Marketing is offering a new option to redeem loyalty points via a digital music store....
Cartoon Network Adopts Healthier Guidelines
Cartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food. ...
MasterCard to Set Off on World Tour With Placido Domingo
MasterCard has been looking for a partner with mass appeal....
American Eagle Launches Webisodes Tied to TV Spot
American Eagle Outfitters is targeting teens with a Web series that first appeared on TV....
ABC Pushes 'Desperate Housewives' Via Music Videos
ABC is once again promoting some of its popular TV shows with music videos. ...
Bertucci’s Builds Ties to Fenway Faithful
Bertucci’s restaurant is trying to maintain a presence in the minds of Boston Red Sox fans in a NESN reality show and a billboard near Fenway Park....
Marvel Entertainment to Giveaway Baseball-Themed Comics
Marvel Entertainment has joined forces with Triple-A Baseball to distribute comic books at games this month....
McDonald’s To Launch TV Show Around Kids’ Olympic Program
McDonald’s is planning to launch a reality TV show to document its selection process and the journey 100 kids will have that it sends to the 2008 Olympics....
Visa Gets Placement in Madden NFL 08
Visa is enhancing its pro football profile in a major video game play through an embedded presence in Electronic Art’s “Madden NFL 08,” set to go on sale Aug. 13....
Showtime Promotes Series Via Street Events
Showtime is tapping into people’s natural tendency to be curious to promote two of its original shows....
Universal Offers DeLorean In ‘Back To The Future’ Sweeps
Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood. ...
McDonald's Stages Summer Concerts in its Parking Lots
McDonald’s is using its parking lots as the stage for a series of summer concerts....
GMC, Yahoo Collaborate on Web Video Series
GMC is partnering with Yahoo on an original video series, “Answers on the Street,” to tout its Sierra SUV model....
Bravo Promotes "Flipping Out" with Viewing Parties
Bravo is generating buzz around its upcoming new reality series “Flipping Out” hosting viewing parties tied to the show’s premiere....
Spike TV Uses Real Money to Promote ‘Kill Point' Series
Spike TV has launched a large-scale marketing campaign to drive tune-in to its new series “The Kill Point.”...
Hallmark Launches Summer Music Tour
Hallmark is a kicking off a summer music tour to coincide with the launch of its new Cards with Sound....
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