McDonald’s, Brach’s Buzz Over ‘Bee Movie’
McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”...
Fred Claus’ Film Gets Free Vignettes, Sweeps and Video Game
Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9. ...
‘Seinfeld’ Fans Pick Episodes for National Syndication
“Seinfeld” fans eager to see once again the episode about the soup Nazi or the man-bra can select their favorite in a poll on Yahoo.com for a special national syndication spin next month....
Live From DMA: Shelly Lazarus Crosses the Line
Shelly Lazarus well remembers when she first considered taking the top spot at OgilvyOne. Her friends thought she was crazy to leave her position managing the prestigious American Express account to delve into the world of direct marketing....
Live from the DMA: Word of Mouth Means More than Low-Cost Advertising
Advertisers looking to employ word-of-mouth marketing need to stop viewing it simply as a way to promote their products or services for little ad expense, Todd Tweedy, president and COO of social marketing firm BoldMouth, told an audience at the Direct Marketing Association annual gathering in Chicago Tuesday. ...
Live from the DMA: E-mail Pulls Top Response for Lead Gen
E-mail produced the highest response rates (4.09%) for companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report....
NBC, MasterCard Spawn “Life” Pod Busters
NBC Universal and MasterCard have struck a novel marketing partnership to create additional content for the police drama “Life” in the form of “pod busters.”...
Netflix Pushes Web-Delivered Movies with Carvey Spoof
Netflix will turn comedian Dana Carvey loose on about a dozen classic movies in a free online screening this weekend of a video made to promote the company’s “instant viewing” service. ...
Weather Channel, Nissan Team Up on “Epic Conditions”
The Weather Channel is looking to build a franchise of “Epic Conditions” with Nissan as sole sponsor of the show on air and online....
Honda Puts its Battle of the Bands on DVD
Honda is putting a different spin on its annual collegiate battle of the bands, issuing a DVD of last year’s competition leading up to last January’s finale at the Georgia Dome....
Bioré Sponsors Brandi Carlile Tour
Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song....
Macy’s Creates Parade and Entertainment Group
Macy’s Corporate Marketing has created the Macy’s Parade and Entertainment Group and promoted executives to head the teams....
New Dylan Release Gets Viral Push
Columbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment....
Starbucks Hypes iTunes Link with a Month of Free Music
Starting in early October, Starbucks customers will be able to get free music with their mochaccinos as part of a month-long promotion for a new wireless music download partnership between the coffee chain and Apple iTunes....
Live from Promo Live: Airline Promotion Gives Flight to A&E Shows
A&E is mid-way through a four-month promotion with Southwest Airlines that promises to leave 200 million impressions with air travelers at 16 airports. ...
Hospital Gowns to Arrive with TV Guides Promoting Grey’s Anatomy
The producer’s of the hit TV show “Grey’s Anatomy” are reminding viewers to watch the show with an unexpected campaign....
KFC Ties Sweepstakes to 'Earl' Premiere
KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000....
MTV To Solicit Content for New Sites
MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months....
Rapper to Give Away 600 Autographed Plaques
Chamillionaire and Universal Music Group last week plan to give away 600 autographed plaques to fans that buy his new album on Sept. 18....
Fox Pushing New Blu-ray Titles with Marketing Partners
20th Century Fox Home Entertainment is running several promotions surround its new Blu-ray Disc titles, “Fantastic Four: Rise of the Silver Surfer,” which is being released on Oct. 2, and “Live Free or Die Hard” Nov. 20. ...
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