Pontiac, Virgin Megastores Team for Promo 

By: By Amy Johannes

Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand's musical ties....

Scion Launches Broadband Site, Joins Second Life 

By: By Betsy Spethmann

Toyota's edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment....

Oxygen Taps Social Networking for Bad Girls Campaign 

By: By Amy Johannes

The Oxygen Network is showing off its "bad" side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club. ...

Lowe's Sends Gift-Card Buyers to the Movies 

By: By Betsy Spethmann

Lowe's Cos. is giving away movie tickets to shoppers who buy gift cards. ...

TBS Gets Into Games Via Holiday Promo 

By: By Amy Johannes

TBS is building off its "Very Funny" brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion. ...

MasterCard Places Brand in Fox Mobisodes 

By: By Andrew Scott

MasterCard is going mobile. The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network's series Bones. ...

Cinemark, Universal Team to Unveil 500,000 Evan Almighty Gift Cards  

By: By Amy Johannes

Gift cards are getting some star power. Cinemark USA and Universal Pictures have teamed up to launch a limited edition card around the upcoming release of Evan Almighty. ...

Hewlett-Packard Piggybacks on Disney Promo 

By: By Andrew Scott

Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes. ...

Live from Ad:Tech: Marketers Make a Play for In-Game Advertising 

By: By Amy Johannes

In a world cluttered with ad messages, video games are becoming a sought after medium for marketers. ...

Heineken Joins Casino Royale with Promotions and TV Spots 

Heineken launched a global marketing and advertising campaign this week tied to the new James Bond film Casino Royale. ...

Dodge Targets Men, Women Too in Nitro Campaign 

By: By Andrew Scott

A Dodge marketing campaign launched yesterday to promote the Nitro mid-size SUV is geared toward reaching men, but eyes potential women drivers too. ...

HBO Sports Lands Boxing Bout Promo in New York  

By: By Andrew Scott

HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month. ...

New Balance Runs with Multi-Million Sesame Street Sponsorship 

By: By Amy Johannes

New Balances Athletic Shoe, Inc. is kicking off a multi-million dollar partnership with Sesame Workshop, the nonprofit education arm behind the Sesame Street series, to sponsor the show and other initiatives. ...

Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film 

By: By Amy Johannes

Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums. ...

Nissan Partners with Yahoo for Music, Launches Multiple Promos 

By: By Andrew Scott

Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music. ...

Scion Scripted Into Animated TV Series 

By: By Andrew Scott

Scion is becoming animated as part of a new marketing venture that will integrate one of the automaker's models in an upcoming episode of Frisky Dingo on Adult Swim, an adult-oriented programming slot on the Cartoon Network. ...

Sony Pictures Television International Names New EVP-Marketing 

Sony Pictures Television International has named Kim Hatamiya to the new post of executive VP-marketing, effective immediately. ...

Adidas Touts '5ive' NBA Players for Sneaker Debuts 

By: By Andrew Scott

Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism. ...

Kellogg Puts Xbox Games In 80 Million Boxes 

Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever. ...

Disney, Nickelodeon Push Healthy Eating 

By: By Amy Johannes

In a move to promote healthy eating among kids, Nickelodeon and the Walt Disney Co. are focusing more on linking their famous characters with nutritious products, including fruit. ...

Previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | Next

PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

Sponsored By:


Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

Find me... an AGENCY


GET LISTED IN PROMO'S SOURCEBOOK


Find me... a SUPPLIER

  • PROMO SOURCEBOOK
    Suppliers by Name Category

I need to find/post... a JOB OPENING


2007 Sampling Program Planner

Sponsored by IDR

Find me... new PRODUCTS


Ask the EXPERTS


I need... a GOOD READ


Browse Back Issues
Back to Top

Browse Back Issues

Browse Back Issues