Pontiac, Virgin Megastores Team for PromoBy: By Amy Johannes Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand's musical ties.... Scion Launches Broadband Site, Joins Second LifeBy: By Betsy Spethmann Toyota's edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment.... Oxygen Taps Social Networking for Bad Girls CampaignBy: By Amy Johannes The Oxygen Network is showing off its "bad" side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club. ... Lowe's Sends Gift-Card Buyers to the MoviesBy: By Betsy Spethmann Lowe's Cos. is giving away movie tickets to shoppers who buy gift cards. ... TBS Gets Into Games Via Holiday PromoBy: By Amy Johannes TBS is building off its "Very Funny" brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion. ... MasterCard Places Brand in Fox MobisodesBy: By Andrew Scott MasterCard is going mobile. The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network's series Bones. ... Cinemark, Universal Team to Unveil 500,000 Evan Almighty Gift CardsBy: By Amy Johannes Gift cards are getting some star power. Cinemark USA and Universal Pictures have teamed up to launch a limited edition card around the upcoming release of Evan Almighty. ... Hewlett-Packard Piggybacks on Disney PromoBy: By Andrew Scott Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes. ... Live from Ad:Tech: Marketers Make a Play for In-Game AdvertisingBy: By Amy Johannes In a world cluttered with ad messages, video games are becoming a sought after medium for marketers. ... Heineken Joins Casino Royale with Promotions and TV SpotsHeineken launched a global marketing and advertising campaign this week tied to the new James Bond film Casino Royale. ... Dodge Targets Men, Women Too in Nitro CampaignBy: By Andrew Scott A Dodge marketing campaign launched yesterday to promote the Nitro mid-size SUV is geared toward reaching men, but eyes potential women drivers too. ... HBO Sports Lands Boxing Bout Promo in New YorkBy: By Andrew Scott HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month. ... New Balance Runs with Multi-Million Sesame Street SponsorshipBy: By Amy Johannes New Balances Athletic Shoe, Inc. is kicking off a multi-million dollar partnership with Sesame Workshop, the nonprofit education arm behind the Sesame Street series, to sponsor the show and other initiatives. ... Burger King, Blockbuster Lend Marketing Muscles for Happy Feet FilmBy: By Amy Johannes Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums. ... Nissan Partners with Yahoo for Music, Launches Multiple PromosBy: By Andrew Scott Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music. ... Scion Scripted Into Animated TV SeriesBy: By Andrew Scott Scion is becoming animated as part of a new marketing venture that will integrate one of the automaker's models in an upcoming episode of Frisky Dingo on Adult Swim, an adult-oriented programming slot on the Cartoon Network. ... Sony Pictures Television International Names New EVP-MarketingSony Pictures Television International has named Kim Hatamiya to the new post of executive VP-marketing, effective immediately. ... Adidas Touts '5ive' NBA Players for Sneaker DebutsBy: By Andrew Scott Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism. ... Kellogg Puts Xbox Games In 80 Million BoxesKellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever. ... Disney, Nickelodeon Push Healthy EatingBy: By Amy Johannes In a move to promote healthy eating among kids, Nickelodeon and the Walt Disney Co. are focusing more on linking their famous characters with nutritious products, including fruit. ... |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Sponsored By:
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