Domino’s Franchisee Offers Gift Cards, “Idol Live” Tickets to Jobless
A Domino’s Pizza franchisee in the Charlotte, NC, market will do his part to offer a little economic stimulus, giving away free Domino’s gift cards to unemployed customers and a pair of tickets to see the Charlotte performance of the “American Idol Live” show tour...
HBO Turns W Hotels’ Bungalow into “Entourage” Experience
HBO has taken over a bungalow in the newly opened W Hotels in South Beach, Miami, transforming it into a branded experience of its hit comedy series “Entourage” ...
Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad Contest
To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network...
Hasbro Online Game Promotes Upcoming G.I. Joe Motion Picture
G.I. Joe military-themed action figures have offered kids countless hours of play since Hasbro first created the line of toys in 1964...
IAB Releases Proposed Guideline for In-game Ad Measurement
Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period...
Nestea and NBC Universal Develop Webisode Series
Nestea and the NBC Universal Digital Studio have developed an original webisode series that incorporates the beverage into the script...
JC Penney and Rascal Flatts to Promote American Living Brand
JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts” ...
Burger King and Paramount Embark on Unprecedented Partnership
Burger King has for the first time committed to one movie studio for its summer movie marketing. And in turn, Paramount Pictures is for the first time engaging in three consecutive move tie-ins with the same brand...
Disney Promotes Pixar’s “Up” with Travel Sweeps
Disney’s new Pixar release “Up”, set to open May 29, is about an old man who goes adventuring around the globe in a flying house...
Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22...
Scholastic Wants Kids to Think Big about Their Communities
Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion...
Vaseline Readies Massive Promotion with “Maneater”
Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”...
7-Eleven Kicks Off X-Men Origins Storewide Promo
If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters...
Buy a Ticket, and Disney Plants a Tree
To promote the first full-length theatrical film launched under its year-old Disneynature documentary label, the Walt Disney company is offering to plant a tree for every U.S. ticket it sells during the movie’s first week of release....
Walmart Celebrates the Decade of SpongeBob
The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site....
GameStop Promo Says It’s Good to be the Chinatown Boss
Not that the latest extension of RockStar Games’ Grand Theft Auto series needs promoting—fans seems to have a sixth sense for learning about new additions to the story...
ABC.com Rolls Out “Ugly Betty” Webisodes Take Two
ABC.com is rolling out six weekly Webisodes to pitch the May return of “Ugly Betty” to ABC’s primetime schedule....
Davie Brown Names SVP for Music and Gaming
Davie Brown Entertainment has hired Rob Souriall as senior vice president for music and gaming. ...
‘Watchmen’ Fans Get Coffee and a Chance at Tickets
The long-awaited “Watchmen” movie opening nationwide March 5, has its share of the standard merchandising, including gimme caps, jackets and T-shirts decked with the film’s trademark blood-spattered smiley face. ...
Right Guard Plays Prime Role in “Celebrity Apprentice”
Right Guard’s Fast Break antiperspirants will be the focal point of an episode of “The Celebrity Apprentice” this season, with the aspiring celeb execs charged with a creating a marketing project for the products....
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