Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22...
Scholastic Wants Kids to Think Big about Their Communities
Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion...
Vaseline Readies Massive Promotion with “Maneater”
Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”...
7-Eleven Kicks Off X-Men Origins Storewide Promo
If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters...
Buy a Ticket, and Disney Plants a Tree
To promote the first full-length theatrical film launched under its year-old Disneynature documentary label, the Walt Disney company is offering to plant a tree for every U.S. ticket it sells during the movie’s first week of release....
Walmart Celebrates the Decade of SpongeBob
The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site....
GameStop Promo Says It’s Good to be the Chinatown Boss
Not that the latest extension of RockStar Games’ Grand Theft Auto series needs promoting—fans seems to have a sixth sense for learning about new additions to the story...
ABC.com Rolls Out “Ugly Betty” Webisodes Take Two
ABC.com is rolling out six weekly Webisodes to pitch the May return of “Ugly Betty” to ABC’s primetime schedule....
Davie Brown Names SVP for Music and Gaming
Davie Brown Entertainment has hired Rob Souriall as senior vice president for music and gaming. ...
‘Watchmen’ Fans Get Coffee and a Chance at Tickets
The long-awaited “Watchmen” movie opening nationwide March 5, has its share of the standard merchandising, including gimme caps, jackets and T-shirts decked with the film’s trademark blood-spattered smiley face. ...
Right Guard Plays Prime Role in “Celebrity Apprentice”
Right Guard’s Fast Break antiperspirants will be the focal point of an episode of “The Celebrity Apprentice” this season, with the aspiring celeb execs charged with a creating a marketing project for the products....
Adidas.TV Launches Online Entertainment Network
Adidas.TV this week is set to launch an Internet-based entertainment network....
JCPenney Sponsors Rascal Flatts Tour
JCPenney is using a little bit of star power to promote its American Living lifestyle brand through a sponsorship of an upcoming Rascal Flatts tour....
Lack of Ability to Content Share Hurt Bud.TV
Bud.TV may have gone to its place in the cyberspace history books, but the lessons learned have not escaped Anheuser-Busch....
Hyundai to Star Again in Fox’s ‘24’
Reprising its role in the two-hour “24: Redemption” season opener, the Hyundai Genesis will ride in the Fox series again as the automaker assumes a larger sponsorship in the action series....
Right Guard, Schwan’s Tie-in to ‘Celebrity Apprentice’
Brand marketers including Right Guard, Schwan’s and Chicken of the Sea have signed on as the latest sponsors of the NBC reality show “The Celebrity Apprentice.”...
TV Land Spawns Digital Yearbook for ‘High School Reunion’ Fans
TV Land is aiming to engage fans of its “High School Reunion” series with an online “Digital Yearbook” enabling the show’s viewers to self-create identities with photos and profiles....
Profane Signs Promote New HBO Comedy
HBO is aiming to build buzz for its new original comedy series “Eastbound & Down” by sending street teams to post humorous profane signage in New York City and Los Angeles....
Cartoon Net Helps Push “Pink Panther 2”
Steve Martin, who once famously spoofed King Tut in a “Saturday Night Live” shtick, is talking to two puppets who spoof film critics on Cartoon Network this week to plug his latest movie....
Discovery Health.com Adds Interactive Medical Features
The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest....
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