Sheryl Crow Pitches Music Downloads for New VotersBy: By Richard Tedesco Activist singer Sheryl Crow is giving away digital copies of her new album to draw music fans to register to vote in the presidential election... Brian Wilson Album Gets Multimedia BoostBy: By Richard Tedesco The latest album from legendary pop composer Brian Wilson will be streamed on Gannett newspaper and TV station Web sites in the run-up to its September release... ABC Ads Take Over TV Guide for Fall PreviewBy: By Richard Tedesco In an unprecedented promotional print stunt, ABC Television is sponsoring TV Guide’s Aug. 25 fall programming preview issue... 7-Eleven, Pepsi Team for “Madden NFL 09” RolloutBy: By Brian Quinton In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.... Levi’s ‘Unbuttons’ Digital Campaign with CelebritiesBy: By Amy Johannes The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign.... NBC’s Multiplatform Olympics Play Draws MillionsBy: By Richard Tedesco NBC’s strategy to stream live Olympics video online to pump up primetime numbers and boost fans’ round-the-clock interest in the Games appears to be paying off.... Applebee’s, Chick-fil-A Back Big Idea DVD ReleaseBy: By Amy Johannes Big-name restaurant marketers are rolling out a host of promotions to support the latest Veggie Tales DVD release... Pineapple Express’ Ads Light Up YouTube, MySpaceA new online promo campaign for Sony Pictures’ release “Pineapple Express” claims to offer the first high-definition video ad to appear in YouTube—along with lots of age-restricted content, an online game, and mobile ringtones... T-Mobile Signs on to Nokia’s Spike Lee Social FilmBy: By Brian Quinton T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people.... Papa John's Designs Pizza in Mid-West Wheat FieldBy: By Amy Johannes Papa John’s is using a fresh idea to promote its whole- wheat pizza crust with an out-of-home campaign in Denver. It took over a wheat field one mile from Denver International Airport to create a six-acre display that resembles a whole wheat pizza. ... NBC Olympics Web Play Aims to Boost PrimetimeBy: By Richard Tedesco NBC Universal will provide an unprecedented amount of online summer Olympics coverage to increase primetime viewership while keeping Web surfers engaged and aware of NBC’s Olympics’ brand... Jewelry Sweepstakes Hypes Hallmark Channel MovieBy: By Richard Tedesco Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress... Nickelodeon Online Game Linked to ‘Avatar’ SeriesBy: By Richard Tedesco Nickelodeon aims to build on the buzz from its popular “Avatar” animé series with the introduction of a global multiplayer Web game based on the series in September.... TV Guide Pushes ‘Star Wars’ with Special CoversPlugging an animated “Star Wars” film and a TV series set for a fall debut, TV Guide is aiming to spark newsstand sales with four covers featuring characters ... Nick Jr. Hits Theater Screens in National CampaignBy: By Richard Tedesco Nickelodeon is launching a national campaign to showcase Nick Jr. programming in movie theaters starting today.... Kmart Gets Kids to Create AdsBy: By Amy Johannes Kmart is giving teens a shot at 15 minutes of fame as part of a back-to-school effort with a contest that asks them to create a commercial showing off their style.... National Geographic Launches Game SiteBy: By Richard Tedesco National Geographic Channel is giving its documentaries and other series a digital dimension with a branded game site it launched with RealNetworks.... USA Revs Up Product Integrations for Top PerformersBy: By Richard Tedesco USA Network is pushing multi-platform product integrations in the second seasons of two of its top-performing series, “Burn Notice” and “Starter Wife.”... Geico Caveman Hits the BarsEven cavemen need to get out on the town now and then. So insurance provider Geico is taking its trademark Neanderthals out dancing, via an interactive promo campaign running on the Ecast in-bar jukebox network... Converse Runs Full Court Press CampaignBy: By Richard Tedesco Converse staged a homepage takeover on YouTube.com yesterday as part of a multi-faceted fast break campaign that covers virtually all media.... |
Special Report on EmailGet the E-mail Credit You DeserveExecutive summary: Sponsored By:
 Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
RESOURCES: Helping You Find SolutionsFind me... an AGENCYGET LISTED IN PROMO'S SOURCEBOOKFind me... a SUPPLIER
I need to find/post... a JOB OPENING
Find me... new PRODUCTSAsk the EXPERTSI need... a GOOD READ |
