ENTERTAINMENT MARKETING NEWS
Sun Life Gains a Foothold with Sponsorships
Attempting to gain share in the American financial services and insurance products market is no easy task. But over the last few years, that is what Sun Life Financial, a Canadian-based company, has accomplished. Its marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010....
Octagon Hires Two to Expand Event/Hospitality Services
Sports and entertainment marketing agency, Octagon, has hired two industry veterans to expand its events and hospitality services...
Jamba Juice CMO on the Brands First Professional Sports Partnership
Jamba Juice has launched its first professional sports league relationship, choosing the Women's National Basketball Association to move forward its strategy to tie its brand to fitness and healthy nutrition...
HSN Stages Mega Marketing Event with "Eat Pray Love"
HSN, the multichannel retailer, is staging the largest event marketing campaign in its history and its first foray with a Hollywood partnership of such scale. The partnership, with the upcoming film "Eat Pray Love"...
Six Ways to Improve Music Promos ROI
Next year marks the 50th Anniversary for Amnesty International. The global human rights organization has tapped engagement marketing agency TBA Global, to re-engage its younger U.S. market (Adults 18-24) supporters...
Ford Gives Away Super Duty Truck as Part of In-Theater Show
More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions...
Regal Encourages Loyalty with Trip to Oscars
Loyalty does have its perks. Regal Entertainment Group is running a sweepstakes for its loyalty members offering a chance to win a trip to the Oscars...
P&G Adds Sweeps to Cheer Online Soap Opera
Last fall, the Cheer brand debuted an online soap opera "Brighten Bay" to play up the brightening benefits of the laundry detergent...
Subway Adds “Biggest Loser” Contestant as Spokesperson
Subway has signed one of the contestants, Shay Sorrells, on the hit NBC series, “The Biggest Loser” as a spokesperson during 2010...
Hilton Ties Loyalty Contest to Clooney Movie
Fresh from a prominent and recurring placement in the latest cable hit "Mad Men," Hilton Hotels is partnering again, this time with Paramount Pictures...
"Sherlock Holmes" Challenge Offers Clues to 7-Eleven Food
The coffee cup sleeves at 7-Eleven offer a clue—"How Holmes Are You?"—to its latest promotion tied to an upcoming Warner Bros. Pictures' film....
Bud Light Golden Wheat Buys Up Ads on “SNL”
Anheuser-Busch let the viewers of “Saturday Night Live” know last weekend that it has a new brew by buying up all of the national ads...
Hostess Rebate and Sweeps Promotes DVD Release
Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD...
Hilton Sweepstakes Taps into “Mad Men” Glamour
The Hilton Family of hotel properties checks in as the latest brand to borrow some of the marketing buzz generated by the multiple-Emmy-Award winning show “Mad Men” with a “Live like a mad Man” sweepstakes...
Taking a 'You-Turn' at Madison and Vine
This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior...
CBS/Pepsi Max to Use Video in Print Ad
CBS and Pepsi Max have partnered in an exclusive marketing deal to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology...
Rosemount Wines to Appear on “Hell’s Kitchen”
Rosemount Estate wines has teamed up with legendary Chef Gordon Ramsay, the fiery personality and host of the hit FOX show “Hell’s Kitchen” ...
Banana Republic Contest Offers to Let Entrants Go “Mad”
Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series...
“Mad Men” Launches Viral Campaigns for New Season
With 16 nominations in this year’s round of Emmy Awards, “Mad Men,” the AMC series about ‘60s ad executives, wants to get some viral buzz started for the Aug. 16 premiere...
Gillette and WWE Create Educational Videos
John Cena, Chris Jericho and Cody Rhodes, three of World Wrestling Entertainment’s superstars, are partnering with Gillette in a series of online videos that integrate product education with personal insights...
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