Dec 7, 2007 6:01 AM, PROMO Xtra, By Richard Tedesco
Hertz Pushes Nickelodeon With Car Rentals
Hertz is hoping to boost car rentals by offering Nickelodeon content on pre-loaded media players.
Hertz is hyping the portable, touch-screen Nick on the Go units just in time for the holiday travel season. The target audience is families on vacation. The company also expects to use the units for post-holiday school vacation periods, according to Hertz spokeswoman Paul Rivera.
“All those kids have school breaks in February,” Rivera said.
Nick on the Go carries more than 40 hours of programming from Nickelodeon and Nick Jr., including episodes of “SpongeBob SquarePants,” “Jimmy Neutron: Boy Genius” and “My Life as a Teenage Robot.”
The orange Nickelodeon branded handheld units can be mounted in cars for backseat viewing. They can be recharged with a car or a/c charger, both contained in the unit’s Nick-branded carrying case.
The units will be available on Dec. 15 for $16.95 per day and weekly rates of $84.75 at Hertz airport locations in major markets including Atlanta, Boston, Chicago, Dallas/Fort Worth, Los Angeles, Miami, Philadelphia, San Diego, San Francisco and Tampa.
Rivera said Nick on the Go will be heavily promoted on Hertz.com, and by Hertz phone reservation agents. A round of TV ads are also planned to plug the new media players.
They’ll be available in 25 additional Hertz markets by early next year.
Hertz and Nickelodeon plan to introduce new features next year, including Nick video games and access to Nick Web sites.
For more coverage on entertainment marketing
 |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
 |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
 |
Michael McKelvie Gift Cards and Reward Cards   |
|||
 |
Bob Bell Tie-in Partnerships  |
|||
 |
Dave Hunt Rebates  |
|||
 |
Bruce Hollander Sweepstakes  |
|||
 |
Joel Parent Interactive  |
|||
 |
Become an Expert More Info |
|||
Promo Newsletters
PROMO Premium & IncentivesPROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
PROMO XtraTo stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.
