Checkers Launches Virtual Game to Promote Double Value Menu

Checker's/Rally's is running an online game to promote its Double Value menu.

Checkers Drive-In Restaurants has rolled out an online game to promote its new Double Value menu.

A microsite at http://hungryasa.com/ teases the new menu, which launches Dec. 31. On the site, visitors can play a virtual eating game for a chance to win Checkers/Rally’s coupons.

In “Hungry As A,” players select from a dog, a bear or dinosaur icons and use their keyboard arrow keys to grab, eat and fend off competitors. At the end of the game, players receive a printable coupon offer based on their score for a discount off Checker’s Spicy Chicken Combo meal, a Big Buford combo or a free Loaded Fry upgrade.

The promotion runs through Jan. 31.

The online game supports Checkers/Rally’s’ new value menu. It will offer 17 items, 10 of which start at $1 and seven double burgers and chicken and fish sandwiches offered at “2 For” prices ranging from $3 to $5. It’s the first time the company is adding a permanent value menu to its restaurants, spokesperson Elizabeth Sheridan said.

Checkers/Rally’s is promoting the game online, on its bags and through blog sites. ML Rogers is handling the campaign.