CBS Pumps Video at Gas Stations

In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.

CBS will deliver a potpourri of breaking news and headlines from CBS News along with short takes from its entertainment programming to a captive audience of consumers while they fill their gas tanks.

“It ties in with the strategy we’ve long had in place in leveraging out-of-home viewing locations,” said CBS spokeswoman Shannon Jacobs. “It’s clearly a great promotional opportunity for us and a chance for people to see our content when they’re least expecting to be entertained.”

GSTV claims an audience of 30 million viewers a month on 5,000 video screens at gas pumps in 300 cities around the U.S. It estimates these captive viewers are engaged at the pumps for more than four minutes on average.

GSTV projects a reach of 12,000 screens in the top 15 TV markets during 2008.

CBS also distributes its programming through CBS Outernet to airlines, supermarkets, shopping markets hair salons, doctor offices and auto service centers.