Blockbuster Pushes “Shrek” DVD Via In-Store Promo

Blockbuster is driving people to its retail outlets via an in-store promotion and sweepstakes tied to DreamWorks Animation’s DVD release of “Shrek the Third.”

People who rent or buy any Blockbuster movie through Jan. 14 will be entered into a the “Ogre the Top” sweepstakes for a chance to win one of five 63-inch plasma TVs. Four first-prize winners will receive a five-night trip for two to Aruba or the Bahamas.

A separate sweepstakes at http://www.bbgreatgifts.com offers the chance to win instant prizes, including four trips to Hawaii, a year of free movie rentals from Blockbuster and online rental memberships. Every entrant receives an offer for 25 free 4x6 prints from Snapfish.

The Shrek-themed microsite also offers an interactive “Snowball Toss” game where players throw snowballs at the movie’s villainous cast of characters, including Rapunzel and Prince Charming.

In-store, participating locations are selling licensed Shrek merchandise, including Operation: Shrek Glow-in-the-Dark edition game, popcorn tins, Blockbuster gift cards and plush toys.

Blockbuster is supporting the promotion with in-store signage, its in-store TV network, member e-newsletters and online marketing. Idea Planet Inc. and Blackeye Digital handle the creative for the campaign.

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