WE TV Turns People Into ‘Bridezillas’By: By Richard Tedesco Wannabe ‘Bridezillas’ based on the hit TV reality show can now make themselves over by uploading their pictures into original online videos based on the offbeat reality series.... Frito-Lay, McGraw Spice up Fritos' Product LaunchBy: By Amy Johannes Frito-Lay has teamed up with Grammy Award-winning artist Tim McGraw to launch a limited edition flavor of its Fritos corn chips.... Burger King Promotes “Indy” Movie with Scratch-Off Game, BurgerBy: By Amy Johannes Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.... NBC, GM Plot Product Integration Deal for Fall DramaBy: By Richard Tedesco Christian Slater plays a split personality at odds with himself in NBC’s “My Worst Enemy” this fall, but two silent co-stars—General Motors cars driven by his two personas—are yet to be cast... Clear Channel Gives Lyrics to Listeners, Video to AdvertisersBy: By Richard Tedesco Clear Channel is adding new media riffs to its online radio formula, enabling listeners to access lyrics and producing video spots for advertisers.... NBC Stages Times Square Barbecue to Plug Summer LineupBy: By Richard Tedesco NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today.... Arizona Blue Cross Courts Hispanics with WebisodesBy: By Richard Tedesco Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.... Univision Scores Branding Deals for Soccer ShowBy: By Richard Tedesco Univision has landed two branding deals for the launch of a soccer reality series, “El Juego Supremo” (The Ultimate Match) set for a fall debut.... Mercedes-Benz Plays Role in ‘Sex and the City’By: By Richard Tedesco They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”... Turner Turns on truTV Vignettes for Fox FilmBy: By Richard Tedesco Turner Entertainment is ready to put stars in branded spotlights on truTV, beginning with Twentieth Century Fox’s new movie “What Happens in Vegas.”... 7-Eleven Pushes Slurpee with Video Game PromoBy: By Amy Johannes 7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game... MTV Rolls Out Movie Contest Through UGC SitesMTV and Mark Burnett Productions are searching for precocious film directors interested in a shot at an MTV Movie Award.... 'Iron Man' Texts with LG MobileLG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms.... Lifetime Reruns Women’s Film ContestBy: By Richard Tedesco Lifetime Networks is shooting to change the role of women in the film industry with its second competition for aspiring female directors.... Tommy Hilfiger, Sony BMG Launch TommyTVTommy Hilfiger has launched TommyTV in collaboration with Sony BMG to present live concert performances online from the ongoing Hilfiger Sessions series along with archived footage of past performances.... NHL Using Paramount Hockey Comedy to Plug PlayoffsBy: By Richard Tedesco The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film.... 7-Eleven Pumps ‘Iron Man’ with Slurpee CupsBy: By Richard Tedesco The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site.... Spike TV Revs for Stars Wars Saga AiringBy: By Richard Tedesco Spike TV has devised a multi-dimensional promotional campaign to plug its upcoming airing of the entire “Stars Wars” saga.... NatureSweet Pushes Tomatoes with Disney TunesBy: By Amy Johannes NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms.... Nickelodeon Amuse Park Opens at Mall of AmericaNickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America.... |
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Focus on TacticsAT RETAILMacy’s Partners with FAO SchwarzCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsAGENCIESOctagon and TNS Sport Combine Research to Boost Understanding of Sports FansTPN Promotes Warhaftig to Director on GatoradeOctagon Hires VP for Music and Entertainment GroupFocus on TacticsINTERACTIVE MARKETINGWE TV Turns People Into ‘Bridezillas’Got Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
