ENTERTAINMENT MARKETING NEWS
Hilton Ties Loyalty Contest to Clooney Movie
Fresh from a prominent and recurring placement in the latest cable hit "Mad Men," Hilton Hotels is partnering again, this time with Paramount Pictures...
"Sherlock Holmes" Challenge Offers Clues to 7-Eleven Food
The coffee cup sleeves at 7-Eleven offer a clue—"How Holmes Are You?"—to its latest promotion tied to an upcoming Warner Bros. Pictures' film....
Bud Light Golden Wheat Buys Up Ads on “SNL”
Anheuser-Busch let the viewers of “Saturday Night Live” know last weekend that it has a new brew by buying up all of the national ads...
Hostess Rebate and Sweeps Promotes DVD Release
Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD...
Hilton Sweepstakes Taps into “Mad Men” Glamour
The Hilton Family of hotel properties checks in as the latest brand to borrow some of the marketing buzz generated by the multiple-Emmy-Award winning show “Mad Men” with a “Live like a mad Man” sweepstakes...
Taking a 'You-Turn' at Madison and Vine
This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior...
CBS/Pepsi Max to Use Video in Print Ad
CBS and Pepsi Max have partnered in an exclusive marketing deal to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology...
Rosemount Wines to Appear on “Hell’s Kitchen”
Rosemount Estate wines has teamed up with legendary Chef Gordon Ramsay, the fiery personality and host of the hit FOX show “Hell’s Kitchen” ...
Banana Republic Contest Offers to Let Entrants Go “Mad”
Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series...
“Mad Men” Launches Viral Campaigns for New Season
With 16 nominations in this year’s round of Emmy Awards, “Mad Men,” the AMC series about ‘60s ad executives, wants to get some viral buzz started for the Aug. 16 premiere...
Gillette and WWE Create Educational Videos
John Cena, Chris Jericho and Cody Rhodes, three of World Wrestling Entertainment’s superstars, are partnering with Gillette in a series of online videos that integrate product education with personal insights...
Domino’s Franchisee Offers Gift Cards, “Idol Live” Tickets to Jobless
A Domino’s Pizza franchisee in the Charlotte, NC, market will do his part to offer a little economic stimulus, giving away free Domino’s gift cards to unemployed customers and a pair of tickets to see the Charlotte performance of the “American Idol Live” show tour...
HBO Turns W Hotels’ Bungalow into “Entourage” Experience
HBO has taken over a bungalow in the newly opened W Hotels in South Beach, Miami, transforming it into a branded experience of its hit comedy series “Entourage” ...
Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad Contest
To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network...
Hasbro Online Game Promotes Upcoming G.I. Joe Motion Picture
G.I. Joe military-themed action figures have offered kids countless hours of play since Hasbro first created the line of toys in 1964...
IAB Releases Proposed Guideline for In-game Ad Measurement
Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period...
Nestea and NBC Universal Develop Webisode Series
Nestea and the NBC Universal Digital Studio have developed an original webisode series that incorporates the beverage into the script...
JC Penney and Rascal Flatts to Promote American Living Brand
JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts” ...
Burger King and Paramount Embark on Unprecedented Partnership
Burger King has for the first time committed to one movie studio for its summer movie marketing. And in turn, Paramount Pictures is for the first time engaging in three consecutive move tie-ins with the same brand...
Disney Promotes Pixar’s “Up” with Travel Sweeps
Disney’s new Pixar release “Up”, set to open May 29, is about an old man who goes adventuring around the globe in a flying house...
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