Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel's lobby....
Lost No More
ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, ...
Lowe's Sends Gift-Card Buyers to the Movies
Lowe's Cos. is giving away movie tickets to shoppers who buy gift cards. ...
TBS Gets Into Games Via Holiday Promo
TBS is building off its "Very Funny" brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion. ...
MasterCard Places Brand in Fox Mobisodes
MasterCard is going mobile. The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network's series Bones. ...
Cinemark, Universal Team to Unveil 500,000 Evan Almighty Gift Cards
Gift cards are getting some star power. Cinemark USA and Universal Pictures have teamed up to launch a limited edition card around the upcoming release of Evan Almighty. ...
Hewlett-Packard Piggybacks on Disney Promo
Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes. ...
Live from Ad:Tech: Marketers Make a Play for In-Game Advertising
In a world cluttered with ad messages, video games are becoming a sought after medium for marketers. ...
Heineken Joins Casino Royale with Promotions and TV Spots
Heineken launched a global marketing and advertising campaign this week tied to the new James Bond film Casino Royale. ...
Dodge Targets Men, Women Too in Nitro Campaign
A Dodge marketing campaign launched yesterday to promote the Nitro mid-size SUV is geared toward reaching men, but eyes potential women drivers too. ...
New Balance Runs with Multi-Million Sesame Street Sponsorship
New Balances Athletic Shoe, Inc. is kicking off a multi-million dollar partnership with Sesame Workshop, the nonprofit education arm behind the Sesame Street series, to sponsor the show and other initiatives. ...
Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums. ...
Kellogg Puts Tunes in 20 Million Pop-Tarts
Kellogg is putting music in 20 million boxes of Pop-Tarts in an effort to court teens. ...
M-A-C and Barbie in 'Adult' Scheme Set for Spring Debut
Cosmetics brand M-A-C and Barbie are partnering for an "adult targeted" project set to launch in spring 2007. ...
Nissan Partners with Yahoo for Music, Launches Multiple Promos
Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music. ...
Scion Scripted Into Animated TV Series
Scion is becoming animated as part of a new marketing venture that will integrate one of the automaker's models in an upcoming episode of Frisky Dingo on Adult Swim, an adult-oriented programming slot on the Cartoon Network. ...
Sony Pictures Television International Names New EVP-Marketing
Sony Pictures Television International has named Kim Hatamiya to the new post of executive VP-marketing, effective immediately. ...
Adidas Touts '5ive' NBA Players for Sneaker Debuts
Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism. ...
Kellogg Puts Xbox Games In 80 Million Boxes
Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever. ...
Disney, Nickelodeon Push Healthy Eating
In a move to promote healthy eating among kids, Nickelodeon and the Walt Disney Co. are focusing more on linking their famous characters with nutritious products, including fruit. ...
Sprint Offers Exclusive Content of The Amazing Race
Sprint is giving fans of the CBS show The Amazing Race a chance to experience the global journey with contestants through an interactive promotion that puts viewers behind the scenes of the show through their cell phones. ...
Live from PROMO Live: Using Entertainment Ties to Break Through
Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers' sensory overload when it comes to marketing messages. ...
Warner Bros. Rolls Out Scooby-Doo Halloween Sweeps
Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000. ...
Scotties Sends Out 'Softness' Message
Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of "softness." ...
Toyota Taps Popularity of NBC's Sunday Night Football with Feature
Toyota is capitalizing on the average 20 million viewers who have been tuning in to NBC's Sunday Night Football and its sponsorship of the program's halftime show with a branded feature that highlights the sometimes crazy traditions of top high-school football programs around the country. ...
