AT&T Renews American Idol Sponsorship with Sweeps
AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million....
Nintendo, Southwest Reward Fliers with Free Game Systems
Southwest Airlines has found a new way to reward frequent fliers—video games....
El Pollo Loco Kicks off Apprentice-Themed Contest
El Pollo Loco is extending its recent appearance on NBC's The Apprentice: Los Angeles with an online contest that lets fans mimic the show's task for a chance to win tickets to the finale....
Turner Entertainment, Sponsors Team Up for SAG Awards
Turner Entertainment is teaming up with several marketing partners, including L’Oreal Paris, MasterCard and Nestlé USA, to boost the 13th annual Screen Actors Guild Awards....
Kimberly-Clark, The View Team for Room Makeover Sweeps
Kimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each....
Sprint Ties with 24 Via Mobile Content
Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads....
NASCAR Teams With Kelly Clarkson
NASCAR has signed on American Idol superstar Kelly Clarkson for its 2007 racing season....
Pond's TV Sponsorship Brings Product Placement, Contests
Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife....
Sesame Workshop Launches Apple Program with Hannaford
Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends....
Febreze Goes on the Road to Find a Fresh Face for a TV Spot
Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot....
State Farm Targets Parents Via Nickelodeon Deal
State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network's best-loved characters....
Yahoo Launches Intern Contest Tied to Apprentice Premiere
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes...
Grease Takes To the Streets Via Buzz Campaign
Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want....
Pop-Tarts Play Trivial Pursuits
Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries...
Warner Bros., VH1 Launches Songwriter's Contest
Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest....
Sunny Days for Sale
Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop's vice president and general manager of global...
Sony and Zipatoni Blasted over Stealth Blog
Sony Electronics shut down a stealth blog for its PSP video game system last week after a nasty wave of backlash smeared Sony and its agency, Zipatoni....
Sopranos Game Ties to Loyal Viewers
A&E Television Network is tapping into the huge popularity of The Sopranos with a game that tests viewer’s knowledge of the series....
Dial Activates Apprentice Tie-In Via Sampling
The Dial Corp. is boosting its upcoming tie-in with The Apprentice with sampling efforts and other promotions around two new product launches....
Corona to Appear in Boxing Drama
Corona has gone Hollywood. The beer brand is making an appearance in the upcoming film From Mexico with Love, a boxing drama. Corona signage will dress bar scenes and banners will be used in pivotal fights in the film. ...
Fox-Walden Names New Marketing Chief
Jeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media. ...
Walden Media, Paramount Try for World Record Via Charlotte's Web Promo
Walden Media is looking for a few good readers.
The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte's Web to promote reading and introduce the tale to a new group of fans. ...
Scion Launches Broadband Site, Joins Second Life
Toyota's edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment....
Frigo Plays Nintendo on 8 Million Packs
Frigo cheese is setting up a play date between kids and Mario....
Oxygen Taps Social Networking for Bad Girls Campaign
The Oxygen Network is showing off its "bad" side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club. ...
