THIRD time is a charm
Spidey is back. And a slew of big-name brands are backing the May 4 release of Spider-Man 3 with a combined marketing investment of more than $100 million....
Working Out
The Disney Channel has partnered with My Gym Children's Fitness Centers to promote the launch of its new show, My Friends Tigger and Pooh. The kids-only...
Booty Tax
Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts....
Canned Brands
With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without...
Carl Buddig Gives Away 15 Million Songs
Lunchmeat marketer Carl Buddig & Co. breaks an on-pack promotion this week that will give away 15 million song downloads....
Microsoft Launches Xbox TV Series Contest
Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. ...
AOL Offers Shrek The Third Online Game, Sweeps
AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third...
Renuzit Extends Apprentice Tie with Contest
The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand. ...
Paramount Pictures Restructures Licensing Division
Paramount Pictures is going back to its roots, returning oversight of licensing to the studio....
Meredith Brings Its Magazines to Better.tv
Publishing giant Meredith Corp. has launched its first broadband network, Better.tv....
Passion Fragrance Teams with Daytime Soap
Elizabeth Taylor's Passion fragrance is giving daytime soap opera fans a taste of a star's life with an online sweepstakes offering a walk-on role on NBC's Passions show....
Teen Brand Kewl Bows with Magazine, TV Show
A new media brand launching this week targets tweens—and the marketers who want to reach them....
Star Struck
Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,...
Hyatt Launches Music Download Program
Hyatt Hotels & Resorts has launched a new digital download music pilot program for guests to enjoy from the comforts of home. ...
Hostess Drives Happy Feet with Rebate Offer
Hostess is supporting the upcoming release of Warner Bros. Pictures’ Happy Feet on DVD with a rebate offer....
Hasbro Hypes Up Spider-Man 3 release with Toys, Promotions
Two month before its release, toymaker Hasbro is generating excitement around Columbia Pictures’ Spider-Man 3 with a new line of toys and games....
Gillette Turns Sponsorship of NASCAR Drivers into Reality Show
Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers....
Soft Scrub Launches Webisode from Apprentice Tie-In
The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles....
Ellen DeGeneres to Write American Greetings Cards
Popular daytime talk show host Ellen DeGeneres has partnered with American Greetings to produce a signature line of humorous greeting cards....
Wal-Mart to Sponsor Nickelodeon Kids’ Choice Awards
Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event. ...
Dairy Queen Kicks off Viral Campaign for FlameThrower Burger
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates....
Disney Pushes Robinson Movie Via 44 Million Valpak Mailing, Sweeps
Walt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort...
Lay’s Taps TV Show to Share the Joy
Lay’s potato chips have found a new home on TV and online....
Six Flags, Sara Lee Form Marketing Pact
Six Flags, Inc. has kicked off a marketing partnership with Sara Lee to make Ball Park franks the official hot dog and a corporate partner of the theme park....
GNC Signs On for Apprentice Debut
Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway....
