Unilever Fields Webisodes for Spray Brands
Unilever is bringing back its animated online soap opera, this time with a new character....
Bravo Stages Cook-Off for ‘Top Chef’ Premiere
Bravo cooked up a storm yesterday, literally, in New York City to hype up the new season of its hit show “Top Chef 3 Miami.”...
Vanity Stores Bring Mandy Moore
Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie...
7-Eleven Hosts Fantastic 4 Screenings and Game
7-Eleven is suiting up for a month-long promotions blitz tied to “Fantastic 4: Rise of the Silver Surfer,” starting with advanced screenings this week....
Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’
Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions....
Book Worms
Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut...
Home Grown
The polish vodka brand Pravda is looking to expand its U.S. presence from its American beachhead in Philadelphia. Pravda manufacturer and importer Jacquins...
Hello, I Must Be Going
Love Happy, the final movie made by the Marx Brothers, hardly ranks with classics like Duck Soup and A Night at the Opera. But it's known for two things....
Nickelodeon, Marriott Team Up for Branded Resorts
Nickelodeon and Marriott International, Inc. have teamed up in a new partnership to co-develop a branded water park resort, and the companies are taking the concept global....
Krystal Seeks Stars for Web-Based Reality Show
Restaurant chain Krystal Co. is tapping into the consumer-generated content craze by launching its own Web-based reality series. ...
Arby’s and NBC Debut Online Program
Arby’s Restaurant Group Inc. and NBC Universal have teamed up to offer an exclusive 30-minute online program designed for office workers looking for a break. ...
Nickelodeon Expands Healthy Food Initiative with Green Giant
Nickelodeon & Viacom Consumer Products is expanding its good-for-you focus by adding its popular characters to frozen and canned vegetables....
Pantene Signs as Title Sponsor of China’s Next Top Model
Procter & Gamble has signed a deal to be the title sponsor of the Chinese version of the popular TV show “America’s Next Top Model.”...
‘World of Warcraft’ Taps Loyalty Via Visa Card
Game developer Blizzard Entertainment forged a deal with First National Bank to launch a video game-branded credit card, in which users rack up rewards points for game play time....
Pirates Film Brings in Record Number of Promo Partners
Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”...
Oscar Mayer “Idol” izes Its Jingle Contest
Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year....
Hyundai Showing ‘Smart’ Spots in Theaters
Hyundai Motor America will be in theaters this holiday weekend with cinema ads playing up its “Smart” campaign...
Brands Push 'Shrek the Third' to Opening Weekend Success
Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales....
Sierra Mist Sponsors YouTube Comedy Contest
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians....
Trump Moves on From 'Apprentice' Show
Donald Trump has called it quits on his once popular reality show, “The Apprentice.”...
NBC Expands Shows Online with Promos
NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences....
Mountain Dew Offers $7 Million in Prizes in DreamWorks Partnership
Mountain Dew launched an under-the-cap promotion yesterday tied to the upcoming film “Transformers” that offers prizes valued at more than $7 million....
Kraft, Six Flags Offer Promo on 1 Million Mac & Cheese Packages
Kraft Foods and Six Flags are readying an on-pack promotion that gives discounts on entries to the theme parks....
USA Network Launches Marketing Blitz for ‘The Starter Wife’ Series
USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.” ...
Warner Bros. Cancels Screening Promos for All Canadian Releases
Warner Bros. Pictures is canceling advanced movie screenings in Canada as part of an effort to combat piracy...
