Visa Gets Placement in Madden NFL 08
Visa is enhancing its pro football profile in a major video game play through an embedded presence in Electronic Art’s “Madden NFL 08,” set to go on sale Aug. 13....
Showtime Promotes Series Via Street Events
Showtime is tapping into people’s natural tendency to be curious to promote two of its original shows....
Universal Offers DeLorean In ‘Back To The Future’ Sweeps
Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood. ...
All The Mad Men
New TV show explores how Madison Avenue used to be ...
McDonald's Stages Summer Concerts in its Parking Lots
McDonald’s is using its parking lots as the stage for a series of summer concerts....
GMC, Yahoo Collaborate on Web Video Series
GMC is partnering with Yahoo on an original video series, “Answers on the Street,” to tout its Sierra SUV model....
Bravo Promotes "Flipping Out" with Viewing Parties
Bravo is generating buzz around its upcoming new reality series “Flipping Out” hosting viewing parties tied to the show’s premiere....
Krystal Offers Music Downloads with Chicken Promo
Krystal restaurants are encouraging customers to try its new product with a free music download offer....
Burger King Launches Interactive Promo Tied to 'Simpsons' Movie
Burger King has launched a promotion tied to “The Simpsons Movie” that lets customers convert digital pictures of themselves into ‘Simpson’ characters....
WWE and Gold’s Gym Pump up SummerSlam
World Wrestling Entertainment and Gold’s Gym are pumping up WWE’s annual SummerSlam pay-per-view event with an online sweepstakes....
Springfield, VT, Wins 'Simpsons’ Movie Screening Promo
A rolling pink doughnut and a funny bald man helped the little town of Springfield, VT, land the top spot in an online video contest tied to the upcoming “The Simpsons Movie.”...
Coke, Ann Taylor, Others Partner with 'Hairspray'
Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.” ...
American Airlines, MasterCard Team Up with Sweeps
American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles....
Hasbro Under Fire for Marketing 'Transformers' Toys
Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film. ...
Starbucks to Promote Climate Change Flick
Starbucks Corp. is out with a summer movie promotion designed to raise awareness about climate change and build on its commitment to environmental causes....
Starz Pushes “Space Chimps’ with 100 Million Dole Stickers
Dole Food Co. is teaming up with Starz Media LLC to promote the upcoming animated film “Space Chimps.”...
MSN.com Kicks Off Live Earth Promotions
Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes....
Marketers Pushing Green with ‘Evan Almighty’ Tie-Ins
Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks....
ABC Plugs Fall Series Via Red Carpet Screenings
ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide. ...
Paramount Licensing Brings Smurfs on Board
Paramount Licensing is tapping into the love of nostalgia bringing back the iconic blue characters known as the Smurfs....
Live from the Licensing Show: Disney Licensing Sales to Hit $26 Billion
Thanks to a robust licensing program, retail sales for the Walt Disney Co. are expected to reach $26 billion this year, the company said this week....
Brands Line Up to Back ‘Indiana Jones’ Film
It’s been more than two decades since “Indiana Jones” hit the big screen. Now, the famous boulder-dodging adventurer is back in the fourth installment of the franchise with a team of promotional and licensing partners....
Kellogg Restricted Use of Licensed Characters Not Expected to Affect Industry
The Kellogg Co.’s announcement last week to stop using licensed characters to promote its products unless they meet nutrition standards is not expected to negatively impact the licensing industry....
Nissan Returns to NBC for ‘Heroes’ Promo
Nissan North America this fall will make a big splash as a returning partner to support the second season of the NBC hit show “Heroes.”...
Piaggio, Hasbro Roll Out ‘Transformers’ Promotions
Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand. ...
