Weather Channel, Nissan Team Up on “Epic Conditions”
The Weather Channel is looking to build a franchise of “Epic Conditions” with Nissan as sole sponsor of the show on air and online....
TBS Hypes MLB Playoff with Door Hangers
TBS is flagging its inaugural year of Major League Baseball playoff coverage with hotel door hangers and giant-sized bobbleheads....
Honda Puts its Battle of the Bands on DVD
Honda is putting a different spin on its annual collegiate battle of the bands, issuing a DVD of last year’s competition leading up to last January’s finale at the Georgia Dome....
Macy’s Creates Parade and Entertainment Group
Macy’s Corporate Marketing has created the Macy’s Parade and Entertainment Group and promoted executives to head the teams....
Toys R Us Opens Pop-Up Shop
Toys R Us is opening a temporary location in New York City targeting holiday shoppers...
Starbucks Hypes iTunes Link with a Month of Free Music
Starting in early October, Starbucks customers will be able to get free music with their mochaccinos as part of a month-long promotion for a new wireless music download partnership between the coffee chain and Apple iTunes....
Cartoon Network Names William Blair VP Sales/Promotions/Marketing
Cartoon Network has hired William Blair as vice president of Cartoon Network ad sales promotions and marketing...
Live from Promo Live: Airline Promotion Gives Flight to A&E Shows
A&E is mid-way through a four-month promotion with Southwest Airlines that promises to leave 200 million impressions with air travelers at 16 airports. ...
Hospital Gowns to Arrive with TV Guides Promoting Grey’s Anatomy
The producer’s of the hit TV show “Grey’s Anatomy” are reminding viewers to watch the show with an unexpected campaign....
KFC Ties Sweepstakes to 'Earl' Premiere
KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000....
MTV To Solicit Content for New Sites
MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months....
Rapper to Give Away 600 Autographed Plaques
Chamillionaire and Universal Music Group last week plan to give away 600 autographed plaques to fans that buy his new album on Sept. 18....
Fox Pushing New Blu-ray Titles with Marketing Partners
20th Century Fox Home Entertainment is running several promotions surround its new Blu-ray Disc titles, “Fantastic Four: Rise of the Silver Surfer,” which is being released on Oct. 2, and “Live Free or Die Hard” Nov. 20. ...
HP Recruits Stefani in New $300 Million Printer Campaign
Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year. ...
Bugs Bunny and Tweety to Appear on Checks
Checks Unlimited has signed a long-term deal with Warner Bros. Consumer Products to put classic cartoons, as well as new characters on personal checks for customers....
Marvel Entertainment Inks Licensing Deal with OnTrack Sports
Marvel Entertainment has signed a licensing agreement with OnTrack Sports to produce a set of its accu-length expandable junior golf clubs branded with the superhero’s image and logo. ...
Adidas Makes Music for MLS Fans
Adidas has launched a new music promotion to tie Major League Soccer teams to local artists who will create anthems for the respective squads....
In-Game Advertising to Hit $850 Million by 2011: Study
The growing use of the Internet to play video games is giving companies new reason to insert their marketing messages there...
Carlson Marketing Launches Digital Music Rewards
Carlson Marketing is offering a new option to redeem loyalty points via a digital music store....
Cartoon Network Adopts Healthier Guidelines
Cartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food. ...
MasterCard to Set Off on World Tour With Placido Domingo
MasterCard has been looking for a partner with mass appeal....
American Eagle Launches Webisodes Tied to TV Spot
American Eagle Outfitters is targeting teens with a Web series that first appeared on TV....
ABC Pushes 'Desperate Housewives' Via Music Videos
ABC is once again promoting some of its popular TV shows with music videos. ...
Bertucci’s Builds Ties to Fenway Faithful
Bertucci’s restaurant is trying to maintain a presence in the minds of Boston Red Sox fans in a NESN reality show and a billboard near Fenway Park....
McDonald’s To Launch TV Show Around Kids’ Olympic Program
McDonald’s is planning to launch a reality TV show to document its selection process and the journey 100 kids will have that it sends to the 2008 Olympics....
