Bravo Cooks Up “Top Chef” Mobile Game
Cable network Bravo is extending its restaurant-based reality series “Top Chef” with a mobile phone game that lets users work their way up wirelessly from dishwasher to five-star chef....
Hertz Pushes Nickelodeon With Car Rentals
Hertz is hoping to boost car rentals by offering Nickelodeon content on pre-loaded media players....
Kodak, Dial, Sign on to Sponsor ‘Apprentice’
Big-name marketers, including Kodak, The Dial Corp. and Pedigree have signed on to sponsor the newest version of “The Apprentice,” which returns in January....
Blockbuster Pushes “Shrek” DVD Via In-Store Promo
Blockbuster is driving people to its retail outlets via an in-store promotion and sweepstakes tied to DreamWorks Animation’s DVD release of “Shrek the Third.”...
Digital Directive
Consumers love to get free music downloads. Starbucks, on Nov. 7, wrapped a month long promotion that gave away more than 50 million iTunes songs. ...
Clutter Cutter
John Miller has been promoting TV programs since the 1970s when the Big Three broadcast networks constituted commercial television. But things have changed:...
Wendy’s to Give Away 100 Million Songs
Wendy’s is giving away up to 100 million songs as part of a partnership with the Rhapsody music site to customers who buy its combo meals....
Mattel Does Barbie as Dallas Cowboys Cheerleader
Mattel is giving Barbie a makeover as a Dallas Cowboys cheerleader....
FedEx Extends NBA Marketing Partnership
Fedex renewed its deal as an NBA marketing teammate in a multi-year pact maintaining its position as the league’s official air and ground delivery service....
Radio Lives
In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they...
MmMMcDonald's
Granted, young adults are too old for the Happy Meal. But they're just the right age for McDonald's other products, and the brand has turned to music...
MTV Nets Drawing Audience With Pop Lyrics
MTV, VH1 and CMT are all launching multi-platform entertainment and gaming experiences built around pop music lyrics to draw their audiences in....
P. Diddy Reaches for Ciroc Vodka
Rapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand. ...
NHL Debuts Themed TV Spots Online
In a unique media tact, the National Hockey League will introduce two TV spots today on NHL.com carrying the league’s new tagline “Live Every Shift.” ...
Papa John’s Promotes ‘Spider-Man 3’ DVD on 2.6 Million Pizza Boxes
Papa John’s is teaming up with Sony Pictures Home Entertainment to back the upcoming DVD release of “Spider-Man 3” with a giant sized pizza and coupon offer....
McDonald’s, Brach’s Buzz Over ‘Bee Movie’
McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”...
‘Seinfeld’ Fans Pick Episodes for National Syndication
“Seinfeld” fans eager to see once again the episode about the soup Nazi or the man-bra can select their favorite in a poll on Yahoo.com for a special national syndication spin next month....
Hasbro Opens Littlest Pet Shop Boutique
Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line....
Live From DMA: Shelly Lazarus Crosses the Line
Shelly Lazarus well remembers when she first considered taking the top spot at OgilvyOne. Her friends thought she was crazy to leave her position managing the prestigious American Express account to delve into the world of direct marketing....
Disney Pushes ‘National Treasure’ Film with Online Games
Walt Disney Pictures is out with an interactive promotion and sweepstakes tied to the upcoming release of “National Treasure: Book of Secrets.” ...
Live from the DMA: Word of Mouth Means More than Low-Cost Advertising
Advertisers looking to employ word-of-mouth marketing need to stop viewing it simply as a way to promote their products or services for little ad expense, Todd Tweedy, president and COO of social marketing firm BoldMouth, told an audience at the Direct Marketing Association annual gathering in Chicago Tuesday. ...
Live from the DMA: E-mail Pulls Top Response for Lead Gen
E-mail produced the highest response rates (4.09%) for companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report....
Disney Pushes Branded Produce, Snacks at Retail
Disney is expanding its licensed fruit and vegetables products and its good-for-you push by launching new character-themed items this fall. The new line, called Disney Garden, includes Foodles, a combination of fruits, vegetables and sides like dips, raisins, crackers or cheese in a Mickey Mouse-shaped tray. ...
NBC, MasterCard Spawn “Life” Pod Busters
NBC Universal and MasterCard have struck a novel marketing partnership to create additional content for the police drama “Life” in the form of “pod busters.”...
Netflix Pushes Web-Delivered Movies with Carvey Spoof
Netflix will turn comedian Dana Carvey loose on about a dozen classic movies in a free online screening this weekend of a video made to promote the company’s “instant viewing” service. ...
