ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’
ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”...
TV Guide Pushes ABC Line Up with Tissue Packets
ABC is giving viewers a special surprise to prepare for its new Sunday-night line-up: Branded tissue packets....
'American Idol' Hits Disney World
Two iconic contemporary American entertainment experiences will mesh later this year when an “American Idol” attraction goes to Walt Disney World....
Claritin Snags NASCAR Star Sponsorship
He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses....
Solo, Apple & Eve Team with Sesame Workshop
Solo Cup Co. has signed licensing deal with Sesame Workshop to launch a line of paper plates, bowls and cups for kids....
Cuervo Tradicional Suits Up for Mexican Soccer
Tequila maker Jose Cuervo has launched a brand promotion centered on its sponsorship in the U.S. of the Mexican National Soccer League and featuring as brand ambassador three-time World Cup player Alberto Garcia Aspe....
Shape Up
For many Americans, a new year usually ushers in a resolution to lose weight and get healthy. Whether they achieve their goals remains to be seen. But...
Smells like Licensing Deal
Music publisher Primary Wave has revived the lost art form of the deluxe promotional CD package. The labels don't do it any more, says Devin Lasker, partner...
Have Reality, Need Product
The protracted writers strike is resulting in an abundance of product placement in reality TV, and the engine isn't slowing down anytime soon. Since November...
Nickeledeon Sets Course for Themed Family Cruise
In the latest expansion of its recreation initiatives, Nickelodeon is launching a family summer cruise with Royal Caribbean Cruise Lines....
Spike TV Hosts Basketball Event with Retired NBA Stars
About 100 basketball enthusiasts trekked in the wee hours of yesterday morning to New York’s Madison Square Garden to set foot on the floor of the world’s famous arena. ...
Pepsi's Monster Breaks "Stuff" in Times Square
Pepsi took the unusual step of kicking off its “Pepsi Stuff” Super Bowl campaign Monday, almost two weeks before the big game, by sending a 60-foot inflatable robot monster rampaging around New York City before coming to rest in Times Square....
MasterCard Adds Mini-Drama to TNT SAG Show
MasterCard will mix a mini-drama into TNT’s upcoming telecast of the “14th Annual Screen Actors Guild Awards.”...
Absolut Vodka Goes Green with Life Earth Films
Absolut Vodka is stepping into the global warming issue in a very public way by prodding interest in ecological documentaries from the Live Earth Film Series....
Mattress Giant Toasts 25th Anniversary with Mobile Tour, Sweeps
Mattress Giant is promoting its 25th anniversary with a mobile marketing tour in South Florida and sweepstakes to drive traffic into its showrooms....
Marketers Line Up to Give ‘Iron Man” Lift
Paramount Pictures and Marvel Entertainment have lined up a quartet of heavyweight marketing partners to hype their “Iron Man” movie....
Women’s Fashion Catalog Line Modeled By ”America's Next Top Model” Winners
metrostyle, a women's apparel catalog, will have its apparel modeled by winners from the popular CW reality show, “America’s Next Top Model.”...
MTV Spreads Content to Video Sites
MTV Networks is pushing its video content to several video entertainment sites that will stream video clips from various MTVN channels....
Time Warner Targets Teens with Virtual World Investment
Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience....
'One Tree Hill' Stages Macy's Casting Calls
“One Tree Hill” fans have a shot at a walk-on role in the series and a weekend with the cast as part of a CW promotion with Macy’s....
Pedigree Dog Food Lands ‘Celebrity Apprentice’ Tie In
Donald Trump’s “Celebrity Apprentice” series goes to the dogs proactively this week in a deal to elevate consumer consciousness about canine homelessness....
Coca-Cola Makes Moves with ExerciseTV
Coca-Cola is pushing its proactive fitness agenda in a two-year deal with ExerciseTV aimed at delivering branded messages through a variety of media....
File Under Humor
Perhaps the best published satire these days is found in the free tabloid newspaper The Onion, which weekly looks at life's absurdities firmly tongue...
NHL Sponsors Amp Up Activities for Winter Classic
The NHL has a roster of sponsors pushing various activations around its outdoor Winter Classic contest, which kicks off a limited slate of regular season games to be broadcast on NBC....
CBS Pumps Video at Gas Stations
In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps....
