Jeep Targets Youth Through MySpace, Tour
Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles. ...
CMT: Mother of First Birth During New Show Gets $50,000
Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room....
Disney Brings 'Magic' to Kroger Stores
Disney characters are adding a little magic to grocery store shelves under a new deal to launch a line of branded products at Kroger stores. ...
Macy's Converts Field's Shoppers, Stars in TV Series
Marshall Field's shoppers may be losing their stores, but they won't lose their frequent-shopper perks. ...
Hotels.com Dangles Incentives to Drive Business
Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services. ...
Cross Pen Inks Promo For Stormbreaker film
The pen is mightier than the sword, at least that's what Cross is trying to show in its latest new product placement feature in the upcoming film Stormbreaker. ...
Smirnoff Takes its Place Again in Upcoming Bond Film
Smirnoff will again appear as the vodka of choice for James Bond is his return to the screen this fall in Casino Royale. ...
Dora, SpongeBob Push Fruits and Veggies
Nickelodeon is giving the likes of Dora the Explorer and SpongeBob SquarePants an even bigger role to play in grocery store aisles. In a new licensing deal, the entertainment company plans to put images of Dora and SpongeBob on packages of apples, pears, cherries and edamame (soybeans). ...
Pop-Tart Webisodes Plus-up Idol Tour
Kellogg Co. is taking American Idol fans backstage for the first time in its five years sponsoring the American Idols Live! tour. ...
McDonald's Unlocks Pirates Booty for Happy Meals
McDonald's has mapped out a summer of premium treasure tied to Disney's Pirates of the Caribbean: Dead Man's Chest, with Happy Meal toys inspired by the film. ...
Dodge Parks its 2007 Calibers in Cinemas
Hoping to attract moviegoers to its 2007 Dodge Caliber, Chrysler's Dodge brand is heading to 20 movie theaters where it will break 60-second spots on the big screen complimented by a host of promotions. ...
Maxell Stars 'Blow-Away Guy' in Online Game
Electronics maker Maxell Corp. of America is showcasing its "blow-away guy" in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell's first-time sponsorship of ESPN's X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic. ...
Blimpie CMO Moves to Universal Studios
Universal Studios Hollywood has named marketing executive Mark Mears to senior VP-marketing and sales. ...
Steve & Barry's Inks Partnership with Universal Movie
Casual apparel chain Steve's & Barry's University Sportswear has launched a new marketing campaign built around Universal Pictures' upcoming release of You, Me and Dupree. The program dangles an in-store sweepstakes that will send the grand-prize winner on a trip to Hollywood. ...
