Burger King Characters Take the Lead in 5 Million Xbox Games
Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters. ...
Evian and Stockholm Vodka Sign on For Interactive Dining Experience
A new restaurant concept, uWink, can only be described as Match.com meets reality TV. ...
SV Supreme Vodka to Debut Online Entertainment Series
First it was Bud.TV, now it's SV-TV (that's SV Supreme, a Russian vodka). ...
Nickelodeon, Produce Marketers Play In-Store
Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids. ...
Invitation Only: Subscribers to Host TiVo Tasting Parties
It's the Tupperware approach...applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects. ...
Toys 'R' Us Plays Deal or No Deal In-Store
Toys 'R' Us is bringing NBC's hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize. ...
Broadway Rewards Dedicated Fans
Broadway's biggest producer has launched a loyalty program that will give theater fans the red-carpet treatment. ...
Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps
Electronic Arts is teaming up with Mazda to promote the automaker's latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game. ...
Delta Ties Miles to Dining Experiences
Delta Airlines is giving members of its loyalty program, SkyMiles, a new way to rack up miles—by eating out. ...
ABC Cooks Up 'Desperate' Recipe Contest
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show. ...
Del-Monte Takes Pup-Peroni on Tour
Del-Monte is hitting local pet hotspots with a 33-city tour for Pup-Peroni dog snacks. ...
Live from RoadShow Hollywood: Ringtones Dip, Mobile Music Soars
Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood's Music Day. ...
American Eagle Outfitters Goes Primetime
American Eagle Outfitters is teaming up with The CW Network that puts the retailer's new Aerie line of dorm wear and intimates in a starring role during episodes of Veronica Mars and Gilmore Girls. ...
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo. ...
GMC Tackles Monday Night Football with 16 Truck Giveaway
GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes. ...
Networks Tout Fall Shows Via Web
In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what's to come. ...
MasterCard Lands A Starring Role in Brand Integration Deal
MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration. ...
Sony Sponsors Video Podcasts for CNN
In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content. ...
GM Votes Off Multi-Million Dollar Survivor Sponsorship
The tribe has spoken, but this time the tribe is automaker General Motors, who has decided to drop its sponsorship of CBS's Survivor reality series. ...
Cartoon Network Taps Dougherty as Branding Exec
Cartoon Network has named Peter Dougherty as senior VP-branding, effective in early August. ...
LA Times, Universal Tout The Black Dahlia Via Archives
The Los Angeles Times is taking a step back in time—nearly 60 years—to help promote Universal Pictures' upcoming film The Black Dahlia. ...
Actors' Bad Behavior Means Risky Business for Brands, Studios
Tom Cruise's erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals. ...
OfficeMax Takes 'Schooled' In-Store
OfficeMax brings its back-to-school TV show into stores this week as part of its "New Year, New You" campaign. ...
Fox, Clear Channel Launch Blink Spots for Fall Premieres
Clear Channel Radio and Fox Broadcasting Co. break a national radio campaign using blinks—short-length radio spots—to support the fall season premieres of TV series House and The Simpsons. ...
NFL Offers Brand Sponsored Vignettes
When the 2006 National Football League season kicks off next month, viewers might notice something a little different during the broadcast. The league will add sponsored vignettes during game broadcasts throughout the upcoming season, according to USA Today. ...
