Live from Licensing Show: Pink Panther Linked to Komen for the Cure
MGM Consumer Products is using its iconic Pink Panther as the backdrop of a new cause-marketing program to benefit the global breast cancer organization Susan G. Komen for the Cure....
Live from Licensing Show: Warner Bros. and Safeway Launch Food Line
Warner Bros. Consumer Products has teamed up in an exclusive partnership with Safeway to launch the Eating Right Kids line of food and beverages...
Hershey Runs Sweeps Tied to Batman Movie
The Hershey Co. is offering a Batman-themed motorcycle as the grand prize in a sweepstakes aimed at hyping the imminent return of the masked crusader to the big screen...
7-Eleven, Kmart, Burger King, Push 'Hulk'
Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards....
Kraft's Athenos Ties First Movie Promo to ‘Mamma Mia’
Kraft Foods’ Athenos brand is running its first on-pack movie promotion tied to Universal Picture’s upcoming release of “Mamma Mia.”...
Hasbro Taps Riley as VP of Entertainment Marketing
Hasbro Inc. has named Mike Riley as vice president of entertainment marketing, a new position....
Davie Brown Wins Work for Hyundai Genesis
Hyundai Motor America has hired entertainment marketing consultancy Davie Brown Entertainment to lead its entertainment initiatives for the 2009 Hyundai Genesis....
Arizona Blue Cross Courts Hispanics with Webisodes
Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element....
Octagon Hires VP for Music and Entertainment Group
Octagon has hired marketing executive Chris Monaco as vice president of the agency’s music and entertainment group....
Mercedes-Benz Plays Role in ‘Sex and the City’
They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”...
Turner Turns on truTV Vignettes for Fox Film
Turner Entertainment is ready to put stars in branded spotlights on truTV, beginning with Twentieth Century Fox’s new movie “What Happens in Vegas.”...
'Iron Man' Texts with LG Mobile
LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms....
Dodge, Screenvision Hitting Movie Theaters in May
Movie theater advertising provider Screenvision and Dodge have expanded a longstanding relationship with a campaign to help build awareness for the all-new 2009 Dodge Journey. ...
7-Eleven Pumps ‘Iron Man’ with Slurpee Cups
The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site....
Not Stuck in a Cave
Geico's cavemen still show up regularly on TV ads and especially on the Web, even though their ABC sitcom was cancelled in November after six episodes....
NatureSweet Pushes Tomatoes with Disney Tunes
NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms....
HarperCollins to Narnia Fans: Read, then Watch
In preparation for the May release of the movie version of another book in the “Chronicles of Narnia” fantasy series, publisher HarperCollins has launched an integrated campaign to “Read It before You See It,” using viral marketing and social media to encourage readers to pick up the text before they pick up tickets....
Nickelodeon Amuse Park Opens at Mall of America
Nickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America....
Quiznos Follows 'Apprentice' Appearance with Promo
Quiznos is extending its appearance last week on “The Celebrity Apprentice” with an in-store sandwich offer tied to the show and an online contest....
WWE Pushing Wrestlemania Hype to New Heights
WWE is applying the marketing equivalent of a body slam to boost the upcoming Wrestlemania 24 event, from a cyberspace assault to branded pizza boxes, an alternative rock/heavy metal concert tour and a lineup of guest celebrities....
Kleenex to Produce Olympic-Themed Documentary
Kimberly-Clark’s Kleenex brand will produce a documentary to record the emotions of athletes and fans around the Olympics as an extension of its “Let it Out” marketing campaign....
Forensics Equipment Placed on “CSI” TV Show
Cue the liquid handling DNA workstation. The featured performers in investigative forensic police shows are not just the scientists delving into details about DNA matching. ...
Hold the Anchovies
TNT tried to score ratings points for its coverage of last month's NBA All-Star weekend with pizza deliveries. The cable network ordered pizza boxes carrying...
Girls' Club
Most women will not pass up a chance to get a manicure, sample a new fragrance, have a cocktail and get a sneak peek at the latest fashions offered at...
They're Not Going Anywhere
Amusement parks typically bring to mind images of endlessly long ride lines with kids on the verge of meltdown on the hottest day of the year. At Six...
