Entertainment/Licensing Archive
Kodak Helps Revive ‘Mummy’ in NASCAR Race
Eastman Kodak sought to spark interest in Universal Pictures’ latest “Mummy” release by putting that moniker and a special paint scheme on its sponsored stock car in the NASCAR Sprint Cup Series race at Chicagoland Speedway last Saturday...
Westin Hotels Hires Davie Brown Entertainment
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand....
Truth.com Offers Smoke-free Music Downloads, CDs
The American Legacy Foundation’s truth.com group will fight youth smoking with online remixes from the music used in its current “Sunny Side of Truth” campaign, created by nine well-known bands and DJs....
Davie Brown Entertainment Teams with Westin Hotels
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives within film, television and industry influence outreach for its Westin Hotels & Resorts brand....
Kmart Brings ‘Dark Knight’ to Stores
Kmart is teaming up with Warner Bros. Consumer Products to launch an in-store promotion backing the upcoming release of “The Dark Knight.”...
Dodge Runs ‘Lucky Chance’ Sweepstakes
The sponsor-driven “Lucky Chance” microseries debuting on TNT later this month will take on a double meaning, as a sweepstakes for a 2009 Dodge Challenger will run simultaneously....
HBO Leads Campaign for Military Care Packages
HBO is mounting a campaign to send care packages to U.S. troops in Iraq and Afghanistan tied to its original miniseries “Generation Kill” about the Iraq invasion...
Turner to Oversee Licensing for Bravo, Oxygen
Jennifer Turner has been named vice president of licensing and strategic partnerships for NBC’s Bravo Media and Oxygen Media units....
LeBron James Plays in Nickelodeon Big Green Game
NBA star LeBron James is giving an assist to Nickelodeon’s Big Green Help campaign, as a spokesperson and a character in an online mini-game....
Survivor Shines On
Fans of CBS's series can bring a piece of that reality series to their backyards next year when torches just like the ones on the show go on sale. Facsimiles...
Solid Gold
About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas executives...
Sweet Scents
What do raspberry Danish and candles have in common? Entenmann's hopes it's the sweet sound of sales ringing up at the cash register. The company, best...
Studios Push Summer Movies with Pizza Promotions
The movie studios releasing the latest “Mummy” and “Batman” titles obviously figure that one way to reach their young target audiences is through pizza....
Ford Flex Plays Dual Role with Telemundo
The Ford Flex is playing two roles in a Telemundo campaign, showing up in a TV/Web novella and sponsoring a lifestyle site. ...
NBC Twins Olympics and ‘Mummy’ In Media Blitz
NBC Universal is staging a multi-venue blitz and a multi-network ‘takeover,’ matching “The Mummy” with Olympics athletes. ...
Sears Pushes Hip Image with MTV Partnership
Sears is hoping its new partnership with MTV will change its image to a hipper, cooler department store to attract younger shoppers....
Live from Promax: TV CMOs Look to ‘Snipes’ to Reach Viewers
In the quest for things to monetize, the next move among the broadcast networks might be those “snipes” that pop up regularly on TV screens to plug programming....
TV Viewers Crave Online Connections: Study
Most TV viewers who are passionate about the shows they watch are eager to engage with additional content related to their favorite program online, a new survey found....
Meow Mix Returns to Prime Time with Game Show
Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants....
Hostess 100-Calorie Packs Pushes 'Mamma Mia'
Hostess is partnering with Universal Pictures to promote the July 18 release of “Mamma Mia” with an on-pack game offering the chance to a VIP trip to Las Vegas...
Dippin’ Dots Ties Sweeps to New Line Cinema Flick
Dippin’ Dots is hyping up the upcoming release of New Line Cinema’s “Journey to the Center of the Earth” with an online sweepstakes....
NBC Pushes its Gas Pump Profile
NBC is looking for more mileage from its presence on TV screens at gas pumps around the country, with plans to add 100 locations to its gas station network in top 20 markets....
TNT ‘RaceBuddy’ Revs NASCAR Web Content
TNT has created an animated character dubbed RaceBuddy to hype online content, including alternate camera angles, during its six NASCAR races this season....
Vaseline Documentary Highlights People’s “Skin” Stories
Unilever has been traveling the globe asking people about the importance of their skin to highlight the benefits of its Vaseline Coca Butter hydrating lotion....
Live from Licensing Show: Hasbro Hypes Nerf with Largest Licensing Program to Date
The Entertainment and Licensing division of Hasbro, Inc. is launching one of its largest programs to support the Nerf brand with a new look and feel....
