Feb 22, 2008 6:04 AM, PROMO Xtra

ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’

ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”

A radio promotion, which ends today, offers people in 13 markets a chance to win a trip to Los Angeles, including hotel accommodations and tickets to Kimmel’s show. To vie for the prize, contestants have to correctly answer trivia questions about the Oscars and Kimmel’s show.

One grand prize winner will be selected in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Washington, D.C., Dallas, Houston, Atlanta, Detroit, Tampa and Miami, FL. Five others will win iTunes in each market.

A separate online promotion will run Feb. 24-26 at www.jklaftertheacademyawards.com, inviting visitors to answer trivia questions to win a 42-inch TV.

The site encourages online competitors to watch Kimmel’s third annual post-Oscars special on Feb. 24 at 12:05 a.m. ET to be able to answer the questions. Ben Affleck will be one of Kimmel’s guests on the special.

For more coverage on entertainment marketing
For more coverage on games, contests & sweepstakes


:: Renew / Subscribe to PROMO Magazine::
DON'T MISS AN ISSUE!

PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image.

 
A panel of professionals answers your questions. Submit your questions.
 
  Michael McKelvie
Gift Cards and Reward Cards


 
  Bob Bell
Tie-in Partnerships


 
  Dave Hunt
Rebates


 
  Bruce Hollander
Sweepstakes


 
  Joel Parent
Interactive


 
  Become an Expert
More Info

Promo Newsletters

PROMO Premium & Incentives

PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.

View Sample Subscribe

PROMO Xtra

To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

View Sample Subscribe

PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

Sponsored By:


Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

Find me an AGENCY


GET LISTED IN PROMO'S SOURCEBOOK


Find me a SUPPLIER

  • PROMO SOURCEBOOK
    Suppliers by Name Category

I need to find/post a JOB OPENING



2007 Sampling Program Planner
Sponsored by IDR


Find me new PRODUCTS


Ask the EXPERTS


I need a GOOD READ


Browse Back Issues
Back to Top

Browse Back Issues

Browse Back Issues