LATEST NEWS
Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad ContestTo promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network... |
|
Latest ResearchAd Spending Up in Movie Theaters: CACAdvertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media... |
The Promo 100Check out our top 5 sports marketing companies. View all Promo 100 winners here.
|
Entertainment Marketing Archive
Console Games Offer Brands a New Playing Field
The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery...
Can Honda Build an Emotional Bond With Documentary Films?
During an economic malaise when buying new cars is the last thing on consumers' lists, Honda has concocted a trio of impressionistic short-form Web documentaries...
Hollywood is reaching audiences on their mobile phones
Back in the early '50s, when television was starting to eat Hollywood's lunch in audience numbers, someone thought up the slogan, Movies are better than...
Casual Games, Serious Marketing
Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,...
Beer Makers Get Complaints About Santa-themed Events
Yes, Virginia, that is a beer in Santa’s hand, and no, the Center for Science in the Public interest isn’t happy about it...
NBA, Turner to Screen All-Stars in 3D HD
The National Basketball Association and cable partner Turner Sports will broadcast TNT’s coverage of the NBA All-Star Saturday Night contests in a live 3D high-definition format in 80 digitally equipped theaters around the country....
Online Video Drives TV Viewership
As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by...
Social Network Campaign Promotes "The Day the Earth Stood Still."
ever play that mental game about what one thing you would save from a house fire? Twentieth Century Fox and agency Moxie Interactive want to get you thinking...
Gears of War Stages Direct Mail Promo
If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens...
A&E Samples Entertainment on Southwest
#11 Best Interactive Promotion TAKE OFF & TUNE IN AGENCY: Civic Entertainment Group CLIENT: A&E Television, Southwest Airlines A&E had seen its ratings...
