LATEST NEWS
EA Sports Teams with Hot Sauce for Football and Gulf Cleanup"The Original" Louisiana Hot Sauce is partnering with the EA Sports division of video game maker Electronic Arts on a football-based sweepstakes promotion playing off the natural links of football, video games and spicy snacking... |
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2009 Entertainment Trends Report
Pride of PlacementIf you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you're spending less time watching broadcast TV and more time with niche cable channels or Internet TV... |
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Latest ResearchAd Spending Up in Movie Theaters: CACAdvertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media... |
The Promo 100Check out our top 5 sports marketing companies. View all Promo 100 winners here.
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Entertainment Marketing Archive
Brands Power Up Promos for “Iron Man 2”
The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360. ...
Pride of Placement
If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you're spending less time watching broadcast TV and more time with niche cable channels or Internet TV...
"Motherhood" and Fandango Team to Support Komen Charity at Debut
In recognition that October is Breast Cancer Awareness Month, the producers of the feature film “Motherhood” have struck a deal with online ticket agency Fandango that will provide financial support for cancer health....
Q&A: WWE’s Michelle Wilson on Squaring Off Against the Downturn
World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007...
Console Games Offer Brands a New Playing Field
The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery...
Can Honda Build an Emotional Bond With Documentary Films?
During an economic malaise when buying new cars is the last thing on consumers' lists, Honda has concocted a trio of impressionistic short-form Web documentaries...
Hollywood is reaching audiences on their mobile phones
Back in the early '50s, when television was starting to eat Hollywood's lunch in audience numbers, someone thought up the slogan, Movies are better than...
Casual Games, Serious Marketing
Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,...
Beer Makers Get Complaints About Santa-themed Events
Yes, Virginia, that is a beer in Santa’s hand, and no, the Center for Science in the Public interest isn’t happy about it...
NBA, Turner to Screen All-Stars in 3D HD
The National Basketball Association and cable partner Turner Sports will broadcast TNT’s coverage of the NBA All-Star Saturday Night contests in a live 3D high-definition format in 80 digitally equipped theaters around the country....
