ENTERTAINMENT MARKETING
EA Sports Teams with Hot Sauce for Football and Gulf Cleanup"The Original" Louisiana Hot Sauce is partnering with the EA Sports division of video game maker Electronic Arts on a football-based sweepstakes promotion playing off the natural links of football, video games and spicy snacking... |
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Entertainment Marketing Archive
"Tower Heist" Facebook Game Offers Credits for Online Scavengers
Universal Studios is promoting the "Tower Heist" movie with a Facebook scavenger game that offers credits for uncovering "Heist It Back" buttons in the network ...
Back in the Ring: WWE and 7-Eleven
When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion this month marking the first time 7-Eleven has partnered with an entertainment property for a summer promotion for three straight years. ...
Sun Life Gains a Foothold with Sponsorships
Attempting to gain share in the American financial services and insurance products market is no easy task. But over the last few years, that is what Sun Life Financial, a Canadian-based company, has accomplished. Its marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010....
Kimberly-Clark Lets Walmart Shoppers Use Mobile to Earn 'Cars 2' Merchandise
Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature...
State Farm "Cars 2" Tour Highlights Firm's Own Brand of Special Agent
State Farm’s “Cars 2: Agents on a Mission” tour is making 25 stops in large metro markets around the country, offering life-size versions of the car stars as well as interactive games and other activities...
Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site
Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features....
Brands Power Up Promos for “Iron Man 2”
The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360. ...
Pride of Placement
If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you're spending less time watching broadcast TV and more time with niche cable channels or Internet TV...
"Motherhood" and Fandango Team to Support Komen Charity at Debut
In recognition that October is Breast Cancer Awareness Month, the producers of the feature film “Motherhood” have struck a deal with online ticket agency Fandango that will provide financial support for cancer health....
Q&A: WWE’s Michelle Wilson on Squaring Off Against the Downturn
World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007...
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