Entertainment Marketing
May 9, 2008 6:01 AM, PROMO Xtra, By Richard Tedesco
May 8, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
May 7, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
May 6, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
May 5, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Apr 29, 2008 6:01 AM, PROMO Xtra
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 CAMPAIGN SPOTLIGHT
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes...
More campaign profiles
Issues, Research and Trends
Oct 1, 2006 12:00 PM, By Amy Johannes
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending...
May 1, 2005 12:00 PM, Amy Johannes
Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC's The Apprentice showcases a brand in nearly every episode....
May 1, 2005 12:00 PM, Amy Johannes
"Have It Your Way." The Burger King Corp.'s motto says it all and kept its promise this winter, driving fans of NBC's hit reality show The Apprentice from the boardroom directly into its restaurants and beyond....
Apr 1, 2005 12:00 PM, Amy Johannes
Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights....
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Top Story
May 8, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Univision has landed two branding deals for the launch of a soccer reality series, “El Juego Supremo” (The Ultimate Match) set for a fall debut.
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More on Entertainment Marketing and Licensing
May 9, 2008 6:01 AM, PROMO Xtra, By Richard Tedesco
May 8, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
May 7, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
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PROMO'S 2007 P&I SURVEY
Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report
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In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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