December 1, 2008
Cover Story
Promotions that Work in a Down Economy
When it comes to the state of online marketing for 2009, there's a saying going around: Flat is the new up. In other words, marketers and agencies are...
Is NASCAR Spinning Out?
The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,...
The Players
Online Video Drives TV Viewership
As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by...
Top Legal Issues to Watch with User Content
While some sources are sounding the death knell for user-generated content (or UGC), by most accounts it is still going strong, with both users and creators...
KFC Takes Wing Title
The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling...
Campaing Index
STAPLES Gift it for Free Staples holiday sweeps will see 10,000 customers win their entire purchase, up to $5,000, for free. The fictional character,...
Campell Soup and Pepperidge Farm Team Up for the Holidays
For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar...
Office Max's Elf Yourself Returns
When did Christmas become the season for viral marketing via photo uploads? Yet it has, and agency EVB has had a lot to do with that new tradition, having...
Social Network Campaign Promotes "The Day the Earth Stood Still."
ever play that mental game about what one thing you would save from a house fire? Twentieth Century Fox and agency Moxie Interactive want to get you thinking...
Verizon Event Features Free Blackberry Storm
Neither rain nor wind nor well, a lot of rain were able to keep healthy crowds away from a live event offered in New York's Times Square by Verizon Wireless...
Turning Gift Cards into Coupons By Mail
Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in this challenging economic environment. So...
Opinion
Loyalty Tests
Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More...
Is ROI the Best Measure?
When times are good and consumers are buying, marketers aren't necessarily pressured to measure success and evaluate ROI. After all, when products are...
Feature
Brands Test Sampling at Meal Assembly Kitchens
A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002...
Remy Martin Stages Interactive Street Campaign
Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it's time...
Promoland
MillerCoors Contests Lets Consumers Create Bobbleheads
For those who've always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors' Icehouse beer...
Top 5 Gifts People Want for the Holidays
Gift cards or gift certificates 54.9% Books, CDs, DVDs, videos or video games 50.0% Clothing or accessories 49.8% Consumer electronics or computer accessories...
Gears of War Stages Direct Mail Promo
If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens...
