USBL Signs Content Agreement With International Sports and Media Group

The U.S. Basketball League has entered into an agreement with the International Sports and Media Group, Inc. to spearhead a marketing campaign utilizing ISME's proprietary SMS technology.

ISME will target sports and entertainment brands creating a "made-to-fit" marketing program consisting of contests, late breaking news and scores along with voting points. Fan's cell phones will act as the catalyst and ISME will create and maintain a database of key contacts for the USBL.

"The alliance will augment our existing efforts in garnering fan loyalty while creating a powerful advertising mechanism for our current and future advertisers," said USBL Commissioner Daniel T. Meisenheimer III in a statement.