Swarovski Helps Trim Rockefeller Tree

Swarovski celebrates Christmas in Rockefeller Center and in stores

Crystal marketer Swarovski brings Rockefeller Center into department stores for its holiday campaign.

The jewelry and giftware company has created a tree-topper for this year's famous Christmas tree in New York's Rockefeller Center. A retail promotion dubbed "Tree Chic" leverages that visibility.

Swarovski will sell a collection of holiday decorations, including a smaller replica of the Rockefeller Center tree-topper. In-store displays and a four-color magazine/catalog tout the line.

The national effort breaks this month and runs through December via Concept One Communications, Westport, CT.