Spidey 2 DVD Snares $100 Million in Tie-Ins

Spider-Man 2 has snared about $100 million in product tie-ins including a handful of newcomers for the DVD release of the theatrical film next month.

Energizer Batteries, Orville Redenbacher popcorn and Red Baron pizza are among the latest brands to tap into the success of Spider-Man 2 along with Crest SpinBrush and Sony Music.

Supporting the release are TV and radio ads through January and mall and billboard promotions.