Speedo Gets FINA Deal

Speedo International has formed a four-year sponsorship agreement with FINA, the International Federation of Swimming, the company said during the Olympic Games.

The partnership will start at the 2004 FINA World Swimming Championships in Indianapolis in October, where approximately six hundred international swimmers, including U.S. phenomenon Michael Phelps, will compete.

Speedo will have a presence at all World Championship events up to and including the 2007 FINA World Championships in Melbourne. Terms of the deal were not disclosed.

For each event, Speedo will have unique access and branding, recognition in the official printed material related to the championships and exclusive press opportunities to reinforce its relationship with FINA.

Speedo will also work with FINA to develop global marketing, promotional and advertising campaigns to extend Speedo's relationship with FINA beyond the FINA World Championship events.