McDonald's Encourages Physical Activity in the Northeast

McDonald's has entered into a northeast regional partnership with the International Health, Racquet & Sportsclub Association (IHRSA) to encourage increased physical activity, smart menu choices and awareness of overall better well being, beginning today in more than 300 health clubs.

During the promotion, consumers who purchase a Premium Salad will receive a proof-of-purchase for a free, 2-week guest membership at a participating health club. The partnership will be promoted through in-store signage and tray liners at McD's locations in Massachusetts, Connecticut, Vermont, Maine, New Hampshire and Rhode Island. In addition, each health club will receive discount coupon/tear pad signage and McDonald's Be Our Guest cards valid for a free Premium Salad or other wholesome menu options.

The promotion is designed to encompass McDonald's ongoing balanced lifestyles initiative. The new campaign focused on three key strategies: food choice, education and physical activity. IHRSA and McD's are working to educate Americans about the importance of food/energy balance.