Massive Expands In-Game Advertising With THQ

Massive, Inc. has teamed up with THQ to add its video game titles to Massive's video game advertising network.

Under the agreement New York-based Massive will track in-game advertising in upcoming THQ video game titles.

"Dynamic, in-game advertising not only offers publishers new revenue opportunities, but when done properly creates added realism that can actually enhance game play," said Kelly Flock, executive VP-worldwide publishing, THQ, in a statement. "We are excited to team with Massive because we believe their network strategy and sensitivity to game play will deliver value to publishers, advertisers and gamers."

The Massive Network is the first network to deliver dynamic advertising into an aggregated audience across top video games titles, according to the company. The company would not say which THQ titles would include in-game advertising or sponsorship.

Some 29 game publishers have already committed more than 100 titles to the Massive Network.