Yahoo! Brings Products to Retail at Marshall Field's

Marshall Field's and Yahoo! Inc. have formed a partnership whereby Yahoo! will open a dedicated promotional area within the retailer's Chicago store and the retailer will in turn sell Yahoo! products.

Located on the main floor, the Yahoo! lounge will host computer kiosks and multi-media presentations beginning Sept. 14. LAUNCH, the Internet company's music destination, will be the first property featured in a monthly rotation of different products. Guests can sample and experience product offerings while surrounded by a backdrop of yellow and purple tones, the Yahoo! brand colors. A promotional display will be designed and set up in a window at the State Street store.

In turn, Marshall's will sell Yahoo!-branded products including, digital cameras, Webcams, keyboard, speakers and computer glasses.

"This is the first time we've provided the complete experience of being able to sample Yahoo! products and services within a store, and then purchase the branded products," a Yahoo! spokesperson said.

The promotion is being handled in-house.