Wheel of Fortune and AmEx Sign Marketing Deal
Wheel of Fortune
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and American Express are joining forces for the first time to
introduce AmEx's Blue Cash to viewers.
Through Dec. 19, Blue Cash from American Express will offer Wheel of
Fortune viewers the chance to win $5,000 each night. Five winners
will be chosen for 10 nights, for a total of $250,000. For a chance to
win, viewers can log on to www.wheeloffortune.com. In-show promotions
support.
Additionally, the partnership was integrated into the Wheel of
Fortune online game at MSN Games with promotion across the MSN
network of Internet services and Sony Entertainment sites.
From Dec. 15 through Dec. 19, the show will have a custom-designed blue
set featuring a Blue Cash wedge on the wheel, and other blue-themed
prizes including blue cars, and blue-themed trips.
The marketing and promotional program is being executed by Sony
Pictures Digital Networks.
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