Valassis Wins Deal to Handle Kroger Direct Mail Programs

Valassis has signed a multi-year deal to be the exclusive partner for all of The Kroger Co.'s corporate direct mail campaigns. The deal begins Aug. 15.

Marketing mailings and sampling programs will target Kroger's frequent shopper database of about 30 million consumers with Kroger loyalty cards.

The agreement covers all of Kroger's corporate solo, cooperative and sampling direct mail programs utilizing frequent shopper data.

Valassis replaces Catalina Marketing's Direct Marketing Services Division, which had previously held the agreement with Kroger.