Sony Pictures and Best Buy Offer Movie Glimpse
In an effort to attract a broader audience, Sony Pictures and Best
Buy joined forces to give away free preview DVDs of the
not-yet-released movie Hellboy.
In total, 500,000 DVDs have been available exclusively at checkout
counters in Best Buy stores nationwide since March 8.
The promotional DVD, which carries the Best Buy logo, contains film
highlights, behind-the-scenes footage, 10 minutes of Hellboy
footage and additional material. The DVD also includes trailers from
the upcoming Sony films Spider-Man 2 and Resident Evil:
Apocalypse.
Hellboy is set to release April 2.
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