Reebok to Sponsor Latin Music Festivals
Reebok North America, Canton, MA, has signed as national sponsor of
the Latino Music Festival Circuit for 2004.
Reebok and retailer Just for Feet get a live radio remote at each site.
A Just for Feet retail sweeps will award a trip for two to meet singer
Shakira. Reebok also gets 6,000 Latin CD samplers to give away with
Reebok purchases at Just for Feet stores in festival markets, and a
booth at each festival. Venues include the Hispanic State Fair, San
Antonio; the Houston Fiesta Patrias; the Festival del Grito, San Diego
and La Feria de Las Americas, Miami.
TSE Sports & Entertainment, New York City, handles the
festival.
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