Nickelodeon Characters Featured in Burger King Promo

As part of a long-term partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly OddParents on promotional toys.

Begining this week and running through Mar. 14, the promotion showcases 10 toys characters Timmy, Cosmo and Wanda. Each toy comes with one of five online codes that unlock digital prizes at www.burgerkingfop.nick.com, including a mouse pointer, printable locker poster, wallpaper, 500 Nick points and e-cards. In addition, kids will get access to a bonus prize, a limited edition screensaver, if they collect and type in all five codes.

The characters will also be included in TV spots, in-store merchandising, a birthday mailer to Big Kids Club members and the Adventures newsletter. Kids can log on to an interactive promotion site at www.burgerking.com to learn more about the toys.