Mervyn's Rocks Back-to-School with Scholastic
Mervyn's retail chain, a subsidiary of Target, teams this month with
Scholastic Entertainment's Schoolhouse Rock property for a
back-to-school program in 226 stores in 14 states.
TV spots starring Smash Mouth's Steve Harwell as a substitute teacher
air this month in Mervyn's markets. Harwell re-recorded Schoolhouse
Rock songs "Conjunction Junction" and "I'm Just a Bill" for a CD
from Interscope Records available free with purchase at all Mervyn's
stores through Aug. 10. Ron Foth Advertising, Columbus, OH, handles the
ads for Hayward, CA-based Mervyn's.
Mervyn's also launches a nationwide Schoolhouse Rock in-store
initiative running through September and includes backpacks and lunch
totes, as well as DVDs featuring original Schoolhouse Rock
footage.
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