Mercedes-Benz Extends Sorenstam Deal
Mercedes-Benz USA yesterday announced an extension of its
endorsement deal with Ladies Professional Golf Association star Annika
Sorenstam. The current agreement, scheduled to end this year, was
signed in 2001. The new agreement runs through 2005.
Montvale, NJ-based Mercedes-Benz USA sponsors the LPGA's Golf Clinics
for Women and also launched its own Women's Golf Day. At the annual
event, Mercedes customers and prospects receive a full day of
instructions. The automaker will continue to use Sorenstam as a part of
the initiative, in addition to exploring Web-based programs.
Sorenstam already has three LPGA victories under her belt for
2003.
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