Matchbox Partners with Loews Theaters and Nick Jr.

Matchbox is targeting kids with its new collection through partnerships with Loews theaters and Nick Jr. magazine.

In support of the national launch of its Matchbox Around the World Collection of 36-vehicles representing popular destinations, kids can collect passports to fill with destination-themed stamps to redeem for prizes.

Matchbox touts new car collection at Loews.

The Passports to Fun are available to kids with movie ticket purchases at Loews theaters and in the April issue of Nick Jr. magazine. The stamps come with the purchase of any of the new matchbox collection cars at Toys 'R' Us locations across the country.

The promotion awards kids prizes for collecting stamps and redeeming them via mail through Mar. 31, 2005. Prizes include exclusive Around the World toy vehicles, Matchbox Hero City play sets and discount access to Loews theaters.

Source Marketing, Westport, CT handles.