Looney Tunes, Dragon Tales Get Juiced

Warner Bros. Consumer Products has licensed Baby Looney Tunes characters to beverage marketer IN ZONE Brands, Inc. to extend IN ZONE's TummyTickler juice line, which launched nationally early this year.

New bottle toppers feature Baby Bugs, Baby Daffy and Baby Lola Bunny. Atlanta-based IN ZONE also sells Looney Tunes Belly Washers juice for older kids.

"Our partnership with IN ZONE Brands has been a successful one, for all of our properties, across the board," said Dave Hedrick, Warner Bros. VP-promotional marketing and branded foods. "We know that this new line will give toddlers a chance to see our characters come to life in a colorful and dynamic way."

Separately, IN ZONE licensed Dragon Tales characters from Sesame Workshop, New York City, for TummyTicklers with bottle toppers shaped like the PBS show's main characters.