Lincoln-Mercury Lands Magic Johnson
Lincoln-Mercury has signed basketball legend Earvin "Magic" Johnson
to a multi-year sponsorship deal.
Johnson will appear in national TV and print campaigns, as well as
event-driven programs including "A Midsummer Night's Magic" charity
event in Los Angeles next week. Terms of the deal were not
disclosed.
Want to use this article? Click here for options!
© 2009 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus
