Kyle Petty Teams with Sue Bee Honey

Racecar driver Kyle Petty has agreed to promote Sue Bee Honey and serve as a spokesperson for a variety of promotional programs.

"Our family really uses the product and we are proud to play a part in spreading the word about the purity and sweetness of Sue Bee Honey," Petty said in a statement.

Both Kyle and his wife Pattie will be featured on Sue Bee Honey cookbooks set to debut in 2004 and their images will appear on various in-store graphics and P-O-S materials.