Promo Sourcebook

Heineken and RealNetworks to Offer Music Downloads

Heineken USA and RealNetworks have joined forces to give away millions of songs this summer.

Kicking-off Memorial Day weekend, every specially marked 12-pack of Heineken will include a unique code redeemable for two free songs from RealNetworks. The promotion is scheduled to run through July and will be supported by a comprehensive marketing program.

Customers will receive free downloads through the RealPlayer Music Store, which is expected to include 400,000 songs by the end of January.


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