Elizabeth Arden to Launch Fragrances under GANT Brand
Elizabeth Arden International S.a.r.l. has formed an exclusive
licensing agreement with men's fashion brand GANT Company AB to
manufacture and distribute fragrances and associated products for
GANT.
A fragrance is planned for launch in the fall of 2004 followed by the
introduction of other new products. GANT offers clothing and
accessories for men, boys and babies and will expand to include women
in spring 2004.
The products will be distributed to department stores and perfumeries
as well as in GANT'S 154 worldwide stores. Elizabeth Arden
International S.a.r.l. is a wholly owned subsidiary of Elizabeth
Arden.
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