ConAgra Plants Baseball Deal for Seeds

ConAgra Foods signed a trio of Major League Baseball all-stars to endorse David sunflower seeds. Derek Jeter, Roger Clemens and Ken Griffey Jr. will support the brand through 2005, starting with a Slug It Out sweeps that runs through October. Grand prize is a trip to meet Jeter, Clemens or Griffey in Florida in for 2004 spring training; first prize (100 will be awarded) is a baseball autographed by one of the three.

The players also appear on packages and in-store displays. National ads, p.r., sampling and sponsorship of the Babe Ruth League supports. Einson-Freeman, Paramus, NJ, handles the sweeps and P-O-P for Edina, MN-based ConAgra.