Columbia House and Loews Swap Products
The Columbia House Co. and Loews Cineplex Entertainment have
launched a six-month cross-promotional venture.
As part of the deal, Columbia House DVD club members will receive
members-only access to movie passes, food concessions and an e-mail
show time service provided by Loews Cineplex.
In a pilot program in a 10 theatres, Loews consumers can exchange their
used ticket stubs and receipts for purchases made at concession stands
for Columbia House DVDs.
Additional offers, including promotions and sweepstakes timed to
theatrical and DVD releases, are being explored. The venture begins in
August and runs through the end of the year.
The agreement marks the first of a series of partnerships Columbia
House, a direct marketer of music, videos and DVD home entertainment
products, expects to form to provide value in multiple areas of
entertainment to its 11 million offline and online club members,
Columbia House said.
The venture is handled in-house by Columbia House.
Want to use this article? Click here for options!
© 2009 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus
