BIC Partners with Rockettes to Launch Soleil Shaver

Milford, CT-based BIC USA, Inc. is introducing the new Soleil triple-blade shaver next month with the help of the Radio City Rockettes.

A Girls Night Out promotion offers consumers a trip to New York City, a beauty and fashion makeover, and time with a Rockette and a backstage tour of Radio City Music Hall. P-O-P, coupons and sampling support.